Communications & Marketing Analyst, Principal

The City of Tacoma is seeking a Principal Communications and Marketing Analyst to lead digital content creation and strategic communications within the Media and Communications Office. The role emphasizes expert digital and social content development, cross-department collaboration, and advisory support on social media strategies. This position is based in Tacoma, WA with a hybrid work arrangement.

Responsibilities

• Crafts strategic digital content and oversees social media campaigns across organic and paid channels.
• Adapts communication strategy, style, and tone to effectively reach targeted audiences.
• Collects, monitors, and analyzes data and metrics using tools such as Google Analytics, Hootsuite, and in-platform reports.
• Edits and proofs content to tailor messaging for each platform and audience.
• Applies critical thinking and decision making to meet competing deadlines.
• Consults with departments about services, programs, and initiatives to prepare digital and strategic communications plans, deliverables, strategies, and evaluations, ensuring cohesive messaging across internal and external communication plans.
• Responds to emerging issues and emergencies; advises executives on social media strategies and responses.
• Writes and edits digital, social, print, podcast and voice media content, coordinating collateral production with graphic artists and other communications professionals.
• Monitors, listens, and engages with conversations across digital platforms.
• Produces digital and video content through script writing, storytelling, interviewing, and topic research.

Requirements

• Bachelor's degree in public relations, communications, marketing or directly related field such as journalism
• Five years of public information, community engagement/outreach and/or marketing experience
• One year of prior experience at a senior, lead, or supervisory level
• Public sector experience preferred
• Relevant education and experience may substitute for one another on a year-for-year basis

Technologies

• Google Analytics
• Hootsuite

Licensing, Certifications and Other Requirements

• Washington State Driver's License

A Commitment to Equity & Diversity

The City of Tacoma strives to build a workforce that reflects the diversity of the community it serves. We actively encourage applicants from a wide range of backgrounds and cultures to apply. We value transferable skills from nontraditional career paths and welcome varied perspectives to enrich the team.

Compensation & Benefits

• Hourly compensation: USD 50 - 71 per hour
• Annual salary range: $105,643.20 - $148,740.80
• Employee benefits provided by the City of Tacoma

Get Assistance

For assistance with the application process or questions regarding this job announcement, please contact the Human Resources office at (253) 591-5400 by 4:00 p.m. on the closing date of the announcement.

For technical difficulties using the Neogov system, call the applicant support line at 1-855-524-5627 between 6:00 a.m. and 5:00 p.m. Pacific Standard Time. This line provides support prior to the job announcement closing.

Communication with the City of Tacoma

Communication during the application process is primarily via email. Emails from Tacoma.gov and/or governmentjobs.com should be added to your safe domain list to ensure timely notifications. As a precaution, please check your junk mail folders as well.