Tacoma, WA

Marketing Jobs in Tacoma, WA

2 jobs found

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8d ago

Marketing Specialist

Puget Law Group Tacoma, WA

Tacoma, WA

8d ago

$90k - $110k/yr Full time Marketing Analytics Brand Management

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Job Description

Marketing Specialist at Puget Law Group is a hands-on role that combines strategic planning with creative execution to elevate a professional services brand. Based in Tacoma, WA, this position focuses on developing and delivering digital marketing campaigns, scalable content, and optimization across multiple channels to increase visibility, engagement, and client value.

Responsibilities

Plan, schedule, and manage social content across Instagram, Facebook, LinkedIn, YouTube, X, Spotify, and TikTok
Coordinate paid campaigns (Google Ads, LSAs, Meta Ads Manager) with agency partners and report on cost-per-lead and cost-per-case
Manage email, mobile, and traditional advertising including radio, billboards, and newsletters
Partner with our SEO vendor on website updates, landing pages, and content
Audit content for ranking and user experience opportunities; monitor Google Analytics and Search Console
Maintain profiles on Avvo, SuperLawyers, BBB, Yelp, and Google
Lead review generation campaigns and manage a defined response protocol, including for negative reviews
Monitor brand mentions across the web and flag reputation risks to leadership
Draft or coordinate blog posts, practice area pages, case results, and newsletter copy
Write ad copy for paid search and social campaigns
Ensure all advertising, case results, and testimonials comply with Washington RPC 7.1–7.3 attorney advertising rules, routing content through attorney/compliance review prior to publication
Own day-to-day tracking of the marketing budget across channels and vendors
Manage contracts, deliverables, invoices, and purchase orders for outside vendors and contractors
Manage inbound leads and data in our CRM
Track KPIs and campaign performance, translating data into actionable strategy
Shoot and edit short-form video, graphics, and photos for social and web
Manage on-site photography and support for trade shows and community events

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience), with 2–4 years of marketing experience, ideally in a professional services, legal, or lead-generation environment
Ability to own marketing campaigns end-to-end, including content creation, result analysis, and data-driven optimization
Understanding of the full funnel with a proactive approach to increasing traffic, engagement, conversion, and long-term client value
Proficiency with Canva, Adobe Creative Suite, or similar graphic editors, WordPress, project management tools, and a CRM (Clio Grow or comparable)
Experience drafting or coordinating marketing copy within attorney advertising rules and internal review processes
Preferred: background in sales, retail, or performance marketing; familiarity with Google Ads and Google Analytics

Technologies

Instagram, Facebook, LinkedIn, YouTube, X, Spotify, TikTok
Google Ads, LSAs, Meta Ads Manager
Google Analytics, Search Console
Canva, Adobe Creative Suite
WordPress, project management tools
CRM: Clio Grow or comparable; profiles on Avvo, SuperLawyers, BBB, Yelp, Google

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Paid time off
Vision insurance

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25d ago

Communications & Marketing Analyst, Principal

City of Tacoma Tacoma, WA

Tacoma, WA

25d ago

$50 - $71/hr Full time Marketing Analytics Campaign Management

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Job Description

The City of Tacoma is seeking a Principal Communications and Marketing Analyst to lead digital content creation and strategic communications within the Media and Communications Office. The role emphasizes expert digital and social content development, cross-department collaboration, and advisory support on social media strategies. This position is based in Tacoma, WA with a hybrid work arrangement.

Responsibilities

Crafts strategic digital content and oversees social media campaigns across organic and paid channels.
Adapts communication strategy, style, and tone to effectively reach targeted audiences.
Collects, monitors, and analyzes data and metrics using tools such as Google Analytics, Hootsuite, and in-platform reports.
Edits and proofs content to tailor messaging for each platform and audience.
Applies critical thinking and decision making to meet competing deadlines.
Consults with departments about services, programs, and initiatives to prepare digital and strategic communications plans, deliverables, strategies, and evaluations, ensuring cohesive messaging across internal and external communication plans.
Responds to emerging issues and emergencies; advises executives on social media strategies and responses.
Writes and edits digital, social, print, podcast and voice media content, coordinating collateral production with graphic artists and other communications professionals.
Monitors, listens, and engages with conversations across digital platforms.
Produces digital and video content through script writing, storytelling, interviewing, and topic research.

Requirements

Bachelor's degree in public relations, communications, marketing or directly related field such as journalism
Five years of public information, community engagement/outreach and/or marketing experience
One year of prior experience at a senior, lead, or supervisory level
Public sector experience preferred
Relevant education and experience may substitute for one another on a year-for-year basis

Technologies

Google Analytics
Hootsuite

Licensing, Certifications and Other Requirements

Washington State Driver's License

A Commitment to Equity & Diversity

The City of Tacoma strives to build a workforce that reflects the diversity of the community it serves. We actively encourage applicants from a wide range of backgrounds and cultures to apply. We value transferable skills from nontraditional career paths and welcome varied perspectives to enrich the team.

Compensation & Benefits

Hourly compensation: USD 50 - 71 per hour
Annual salary range: $105,643.20 - $148,740.80
Employee benefits provided by the City of Tacoma

Get Assistance

For assistance with the application process or questions regarding this job announcement, please contact the Human Resources office at (253) 591-5400 by 4:00 p.m. on the closing date of the announcement.

For technical difficulties using the Neogov system, call the applicant support line at 1-855-524-5627 between 6:00 a.m. and 5:00 p.m. Pacific Standard Time. This line provides support prior to the job announcement closing.

Communication with the City of Tacoma

Communication during the application process is primarily via email. Emails from Tacoma.gov and/or governmentjobs.com should be added to your safe domain list to ensure timely notifications. As a precaution, please check your junk mail folders as well.

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Marketing Jobs in Tacoma, WA

Marketing Specialist

Communications & Marketing Analyst, Principal

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