Digital Marketing Manager

Suit City is seeking a hands-on Digital Marketing Manager based in Woodbridge, VA for a hybrid role. This position focuses on strengthening online visibility while driving both in-store and online sales through social media, paid advertising, SEO, and email marketing.

Key Responsibilities

• Create high-performing photo and video content, including Reels, TikToks, and social posts
• Edit and refine content to achieve a polished, conversion-focused look
• Plan and publish multiple posts per week across Instagram, TikTok, and Facebook
• Manage and grow all social media accounts
• Develop and run paid ad campaigns, including Meta Ads and Google Ads
• Plan and execute email marketing campaigns, covering promotions, customer retention, and product launches
• Build and manage email lists and support customer segmentation
• Support SEO efforts through keyword research, on-page optimization, and improvements to search visibility
• Monitor, optimize, and improve Google Ads campaign performance with an emphasis on ROI
• Stay current with digital marketing trends and adapt content to match the brand
• Engage with followers by responding to comments and DMs and building a community
• Track and analyze performance across social, ads, email, and SEO, then optimize strategy accordingly

Required Qualifications

• Proven experience in digital marketing, social media management, or a closely related role
• Strong content creation and video editing skills using tools such as CapCut and Adobe
• Experience running and optimizing paid ad campaigns, with Meta Ads and Google Ads preferred
• Experience with email marketing platforms including Klaviyo, Mailchimp, Shopify Email, or similar tools
• Basic understanding of SEO and keyword strategy
• Familiarity with analytics tools such as Google Analytics and Meta Ads Manager
• Ability to consistently create and publish multiple content pieces weekly
• Strong understanding of social media trends, algorithms, and growth strategies
• Self-motivated, creative, and detail-oriented approach to execution

Technology & Tools

CapCut, Adobe, Meta Ads, Google Ads, Klaviyo, Mailchimp, Shopify Email, Google Analytics, Meta Ads Manager, Instagram, TikTok, Facebook, Reels, DMs

Preferred Qualifications

• Experience in fashion, retail, or e-commerce
• Experience with Shopify and customer segmentation
• Ability to shoot high-quality content in-store
• Experience with Google Ads and local search optimization

Benefits

• Flexible schedule
• Creative freedom
• Opportunity to grow with a fast-expanding brand
• Employee discounts

Compensation & Location

Location: Woodbridge, VA (hybrid).
Pay: USD 20–25 per hour.

How to Apply

• Your resume
• Links to social media accounts you have managed
• Examples of content, ads, and/or email campaigns you have created