Marketing Coordinator

Parkview Orthopaedic Group is seeking a motivated, digitally focused Marketing Coordinator to strengthen its social media presence and expand its referral network. This hybrid role in Palos Heights, IL emphasizes measurable social growth, two-way community engagement, and coordinated outreach with local providers.

Responsibilities

• Own social media growth as a core, measurable priority by building and managing a comprehensive, recurring content calendar across platforms such as Facebook, Instagram, LinkedIn, and TikTok to increase followers, reach, and engagement.
• Set growth targets and track performance for metrics including follower growth, engagement rate, reach, and video views; adjust the content strategy continuously using available data.
• Create content designed to drive interaction, including polls, Q&As, comments-driven posts, contests, and shareable formats to support two-way engagement.
• Develop and curate content featuring patient outcomes and testimonials (with consent), practice culture, and community involvement.
• Plan provider-specific content series such as provider profiles, Q&As, short educational videos, and “ask the doctor” segments to build visibility and trust for individual providers.
• Monitor and respond to comments, messages, and reviews promptly and professionally to foster community around each channel.
• Stay current on platform trends, algorithm changes, and emerging content formats, and bring new growth tactics to the practice’s channels.
• Build and maintain relationships with local primary care groups, physical therapy clinics, urgent cares, chiropractors, athletic trainers, and other specialty practices to generate referral traffic.
• Schedule and conduct regular in-person visits to referring offices, including “lunch and learns,” meet-and-greets, and informational drop-ins that introduce providers and services.
• Represent the practice at community health fairs, youth and amateur sporting events, employer wellness events, and local civic organizations; capture that presence as social content.
• Identify and pursue sponsorship, tabling, and speaking opportunities that increase regional awareness of the practice.
• Track outreach activity and referral trends and report on which relationships and events are driving new patients.
• Develop tailored marketing plans that support the growth goals of individual providers.
• Coordinate and help develop patient- and community-facing educational materials and events, including workshops, seminars, and webinars related to orthopaedic conditions and treatments.
• Serve as a liaison between providers and marketing efforts, gathering input on messaging, specialties, and areas each provider wants to grow.

Requirements

• 2+ years of hands-on experience growing and managing social media accounts for a business or organization, with a track record of measurable follower and engagement growth.
• Comfort using social media analytics tools and translating data into content decisions.
• Experience in marketing, community relations, or business development; healthcare or medical practice experience is a plus but not required.
• Strong interpersonal and networking skills, with confidence initiating and maintaining professional relationships.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple priorities, and travel locally to events and referring offices.
• Familiarity with healthcare marketing compliance (including patient privacy and HIPAA considerations for testimonials and content) preferred.
• Strong graphic design or short-form video/content creation skills (such as Canva and CapCut) preferred.

Technologies

• Facebook
• Instagram
• LinkedIn
• TikTok
• Canva
• CapCut
• HIPAA

Compensation and Work Details

• Hourly: USD 28 per hour
• Hours: hours will vary depending on active campaigns
• Location: Palos Heights, IL (hybrid)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance
• Health, vision, and dental insurance

What Success Looks Like

• Measurable, sustained growth in social media followers, reach, and engagement rate across all active platforms.
• A consistently active, on-brand content calendar featuring a clear mix of engagement-driving and educational content.
• Measurable follower and engagement growth across all platforms.
• Steady, trackable increase in referrals from targeted outside groups and specialties.
• New providers reaching healthy schedule volume within their first several months, supported by strong digital introduction campaigns.