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Marketing Coordinator

Parkview Orthopaedic Group Palos Heights, IL

Palos Heights, IL

Today

$28+/hr Full time Marketing Brand Management Channel Management

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Job Description

Parkview Orthopaedic Group is seeking a motivated, digitally focused Marketing Coordinator to strengthen its social media presence and expand its referral network. This hybrid role in Palos Heights, IL emphasizes measurable social growth, two-way community engagement, and coordinated outreach with local providers.

Responsibilities

Own social media growth as a core, measurable priority by building and managing a comprehensive, recurring content calendar across platforms such as Facebook, Instagram, LinkedIn, and TikTok to increase followers, reach, and engagement.
Set growth targets and track performance for metrics including follower growth, engagement rate, reach, and video views; adjust the content strategy continuously using available data.
Create content designed to drive interaction, including polls, Q&As, comments-driven posts, contests, and shareable formats to support two-way engagement.
Develop and curate content featuring patient outcomes and testimonials (with consent), practice culture, and community involvement.
Plan provider-specific content series such as provider profiles, Q&As, short educational videos, and “ask the doctor” segments to build visibility and trust for individual providers.
Monitor and respond to comments, messages, and reviews promptly and professionally to foster community around each channel.
Stay current on platform trends, algorithm changes, and emerging content formats, and bring new growth tactics to the practice’s channels.
Build and maintain relationships with local primary care groups, physical therapy clinics, urgent cares, chiropractors, athletic trainers, and other specialty practices to generate referral traffic.
Schedule and conduct regular in-person visits to referring offices, including “lunch and learns,” meet-and-greets, and informational drop-ins that introduce providers and services.
Represent the practice at community health fairs, youth and amateur sporting events, employer wellness events, and local civic organizations; capture that presence as social content.
Identify and pursue sponsorship, tabling, and speaking opportunities that increase regional awareness of the practice.
Track outreach activity and referral trends and report on which relationships and events are driving new patients.
Develop tailored marketing plans that support the growth goals of individual providers.
Coordinate and help develop patient- and community-facing educational materials and events, including workshops, seminars, and webinars related to orthopaedic conditions and treatments.
Serve as a liaison between providers and marketing efforts, gathering input on messaging, specialties, and areas each provider wants to grow.

Requirements

2+ years of hands-on experience growing and managing social media accounts for a business or organization, with a track record of measurable follower and engagement growth.
Comfort using social media analytics tools and translating data into content decisions.
Experience in marketing, community relations, or business development; healthcare or medical practice experience is a plus but not required.
Strong interpersonal and networking skills, with confidence initiating and maintaining professional relationships.
Excellent written and verbal communication skills.
Ability to work independently, manage multiple priorities, and travel locally to events and referring offices.
Familiarity with healthcare marketing compliance (including patient privacy and HIPAA considerations for testimonials and content) preferred.
Strong graphic design or short-form video/content creation skills (such as Canva and CapCut) preferred.

Technologies

Facebook
Instagram
LinkedIn
TikTok
Canva
CapCut
HIPAA

Compensation and Work Details

Hourly: USD 28 per hour
Hours: hours will vary depending on active campaigns
Location: Palos Heights, IL (hybrid)

Benefits

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Health, vision, and dental insurance

What Success Looks Like

Measurable, sustained growth in social media followers, reach, and engagement rate across all active platforms.
A consistently active, on-brand content calendar featuring a clear mix of engagement-driving and educational content.
Measurable follower and engagement growth across all platforms.
Steady, trackable increase in referrals from targeted outside groups and specialties.
New providers reaching healthy schedule volume within their first several months, supported by strong digital introduction campaigns.

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