A brand-first marketing program for Alo Wellness Club Digital Studios that grows the platform and attracts members among Gen Z and Millennials, coordinating across Influencer, Paid Media, Social, PR, CRM, Product, and Content teams.
Responsibilities
- Lead the development and execution of integrated brand marketing campaigns that raise awareness and drive member acquisition for Alo Wellness Club, Digital Studios.
- Collaborate across Alo Yoga Influencer, Social, Paid Media, PR, CRM, community, Product, and Creative teams to align messaging, launches, and growth priorities across channels.
- Own and evolve the Alo Wellness Club College Program and Gen Z ambassador strategy, including recruitment, programming, events, partnerships, and creator development.
- Create marketing initiatives that position AWC within fitness, wellness, fashion, and creator culture.
- Develop creator and influencer strategies that foster brand affinity and measurable growth, emphasizing emerging voices and community-led storytelling.
- Work with Growth and Paid teams to convert brand and cultural insights into scalable paid acquisition opportunities on TikTok, Meta, YouTube, and emerging platforms.
- Partner with Social and Creative teams to shape platform-native storytelling and content strategies that resonate with modern wellness audiences.
- Plan marketing moments, launches, partnerships, and experiential activations to boost awareness, relevance, and conversion.
- Monitor cultural trends, social behavior, platform shifts, and wellness conversations to keep AWC ahead of opportunities.
- Define and track KPIs across awareness, acquisition, and conversion, using insights to optimize performance and growth.
Requirements
- 6–8+ years of experience in brand marketing, influencer marketing, social strategy, growth marketing, or integrated campaigns.
- Proven success building culturally relevant, digital-first campaigns that drive brand growth and measurable business impact.
- Strong experience leading cross-functional marketing initiatives across influencer, social, paid media, PR, CRM, and creative teams.
- Experience managing or scaling Gen Z ambassador, campus, or grassroots community programs.
- Deep understanding of Gen Z and Millennial consumer behavior, digital culture, and social platforms including TikTok, Instagram, YouTube, and emerging channels.
- Solid grasp of creator ecosystems, influencer partnerships, and community-led marketing strategies.
- Experience partnering with performance marketing teams to support acquisition and growth goals.
- Strong strategic thinking, communication, project management, and storytelling skills.
- Passion for wellness, fitness, culture, and emerging consumer trends.
Technologies
Benefits
- Performance bonuses
- Long term incentives
- PTO policy
Why Join ALO?
Mindful movement sits at the core of ALO’s mission, linking studio practice to everyday living and empowering communities to carry awareness from mat to life.
Overview
The Brand Marketing Manager for Alo Wellness Club Digital Studios will steer culturally informed, brand-driven strategies to fuel platform growth and attract next-generation members, with emphasis on Gen Z and Millennials. This role develops integrated campaigns that place AWC at the intersection of wellness, culture, and community, while coordinating with Influencer, Paid Media, Social, PR, CRM, Product, and Content teams.
