Pinch A Penny invests in people with strong benefits, career development, and a culture that values execution and collaboration. In this onsite role in Clearwater, FL, you will own the end-to-end retail go-to-market process for priority products, categories, and promotions, helping turn brand and merchandising priorities into campaigns that drive traffic, sales, customer loyalty, and franchisee participation.
As the Senior Manager, Retail Marketing, you will lead integrated national, seasonal, and local initiatives from business objectives and creative development through digital and media coordination, franchisee activation, store implementation, and performance review.
What you’ll do
- Own the annual retail marketing calendar and end-to-end go-to-market plans for seasonal campaigns, priority categories, product launches, and promotions.
- Partner with merchandising and key vendors to identify joint marketing opportunities, develop product stories, and translate vendor investments into coordinated retail campaigns.
- Create campaign briefs defining the commercial objective, target customer, offer, message, deliverables, timing, owners, and success measures.
- Translate Pinch A Penny’s brand positioning into customer experiences that build awareness, traffic, sales, and loyalty across retail, pool service, and repair.
- Lead integrated national, seasonal, and local campaigns, promotions, service programs, and product launches from concept through store implementation.
- Connect strategy and creative concepts to in-store execution, including signage, promotional materials, store-team guidance, and implementation standards.
- Establish clear accountability across merchandising, creative, digital, media, operations, training, and franchise communications to ensure campaigns move from concept to execution.
- Equip franchisees with ready-to-use toolkits, local assets, and implementation guidance, while monitoring adoption, gathering field feedback, and addressing execution gaps.
- Manage creative briefs, workflow, reviews, approvals, and production; direct agencies and other resources to deliver quality work on time and within budget.
- Maintain consistent brand identity, storytelling, tone, and messaging across stores and customer-facing channels.
- Partner with Digital Marketing by providing campaign objectives, offers, audiences, messages, and assets for channel and media activation.
- Manage vendor-funded, cooperative, and local marketing programs while protecting Pinch A Penny’s brand and customer priorities.
- Define success measures and evaluate campaigns using retail sales, traffic, transactions, category performance, franchisee adoption, customer engagement, brand health, and ROI.
- Use customer insights, market trends, competitive activity, field feedback, and post-campaign results to improve future programs.
- Manage assigned budgets and track agency, production, and program expenses.
What you bring
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of retail, brand, integrated marketing, or creative-services experience.
- Multi-location, franchise, or service-based experience strongly preferred.
- Proven experience leading integrated campaigns, promotions, and product launches from concept through execution and measurement.
- Strong understanding of retail marketing and merchandising activation, including franchisee or field execution and local marketing.
- Experience developing creative briefs and managing creative workflow, agencies, production resources, and multiple concurrent deadlines.
- Strong written, verbal, presentation, and project-management skills.
- Analytical mindset to connect marketing activity to retail performance and improve future programs based on results.
- Working knowledge of marketing technology, project-management tools, and digital marketing channels.
Benefits at Pinch A Penny
- Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
- 401(k) with generous company match
- Paid Time Off eligibility and 8 paid holidays (PTO increases with tenure)
- 100% employer-paid Life Insurance and Long-Term Disability Insurance
- Paid Parental Leave
- Fully Funded Tuition Education Programs
- Employee Stock Purchase Plan
- Excellent career advancement and training opportunities to support your career growth
- Employee Discounts and much more
Location: Pinch A Penny Suncoast Chemicals Plant; 15400 62nd St North, Clearwater, FL 33760 (Onsite)
Military/Veteran support: Bilingual, military, military spouses, and veteran applicants are strongly encouraged to apply. Support is available for transitions into new civilian professions and time of duty.
Pre-employment: All offers to external candidates are contingent upon successful completion of pre-employment drug testing. This is considered “safety-sensitive” and includes tasks or duties which could affect the safety and health of the employee or others.
