Senior Associate, Content Marketing at Principal Financial Group supports marketing communications for the Benefits and Protection business, develops customized client communications, and manages cross-channel content across print, web, email, and social media while coordinating multiple projects.
Responsibilities
- Oversee day-to-day upkeep, review, and updates of marketing and client-facing communication materials.
- Collaborate with service and marketing teams to craft tailored enrollment and participant communications for key clients.
- Manage multiple projects concurrently, ensuring accuracy, on-time delivery, and alignment with brand and compliance standards.
- Edit and refine content supplied by internal partners to improve quality, clarity, consistency, and audience relevance.
- Audit existing marketing collateral and propose updates to boost effectiveness and maintain accuracy.
- Partner with stakeholders across the business to support communication strategy and project execution.
- Track content performance and apply insights to identify optimization opportunities and drive continuous improvement.
- Contribute to process improvements that enhance efficiency, consistency, and speed to market.
Requirements
- Bachelor's degree or equivalent experience.
- 2+ years of experience in marketing communications, content marketing, or marketing project management.
- Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
- Exceptional attention to detail and commitment to quality and accuracy.
- Strong writing, editing, proofreading, and communication skills.
- Experience developing, maintaining, or updating marketing materials and client-facing communications.
- Ability to work effectively with cross-functional stakeholders and navigate competing priorities.
- Strong problem-solving and decision-making skills.
- Comfortable working in a fast-paced environment with changing business needs.
- Proficiency in PowerPoint and other marketing content tools.
Technologies
Benefits
- Flexible Time Off (FTO) for salaried employees
- Pension Eligible: Yes
- Bonus program eligibility for non-sales positions
Preferred Qualifications
- Experience supporting customized client communications, enrollment campaigns, or participant-facing materials.
- Knowledge of financial services, deferred compensation, or employee benefits products.
- Familiarity with content audits, content governance, and marketing best practices.
- Experience using data and performance insights to recommend content improvements.
Location
Des Moines, Iowa, hybrid role with three days per week in the office at Principal World Headquarters.
Work Authorization
At this time, we are not considering applicants who require immigration sponsorship now or in the future to work in the United States. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and related categories. Further information on work authorization needs is available internally.
Investment Code of Ethics
For Principal Asset Management positions, adherence to the Investment Code of Ethics applies to personal and business conduct as well as personal trading activities for you and members of your household; similar requirements may apply to other roles across the organization.
Experience Principal
Principal aims to connect on both personal and professional levels, envisioning a more purpose-led future for financial services. Our comprehensive, competitive benefits support employees' physical, financial, and social well-being. Learn more on our careers site.
Equal Employment Opportunity
Principal is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Why Join Us
You will contribute to delivering high quality, customized communications for key clients, combining project management, messaging, and marketing to help create a leading client experience for a growing business.
