Five Star Franchising LLC is seeking a Marketing Specialist in Springville, UT to help franchisees improve marketing performance through training, reporting, and hands-on support. In this onsite role, you’ll develop and refine digital strategies, track marketing KPIs with a profit-focused lens, and collaborate with internal teams and outside partners to build scalable integrated campaigns.

The position centers on turning marketing activity into measurable results for each franchise owner, from lead generation and conversion performance to customer acquisition costs. You’ll also manage franchisee marketing collateral requests and support implementation across a large network of locations.

What you’ll do

Train and mentor franchisees on the marketing mix with recommendations grounded in performance metrics.
Receive, respond to, and manage franchisee marketing collateral requests.
Develop, execute, and improve digital marketing strategies.
Work with internal teams and external partners to design and implement integrated marketing campaigns aligned to homeowners and focused on engagement and growth.
Monitor and analyze marketing KPIs tied to lead generation, conversion rates, and customer acquisition costs, with an emphasis on profit.
Create marketing plans and budgets, track and optimize results for each franchise owner, and monitor and report franchisee marketing performance to spot new or underutilized growth opportunities.
Perform other duties as assigned.

What you bring

Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field, or equivalent work experience.
Comfort taking calls, joining video calls, and connecting in person when franchisees need support.
Enthusiasm and strong interpersonal skills, with a people-first mindset.
Knowledge of digital marketing best practices for the home services industry, including keyword research, local SEO, and content optimization.
Strong project management skills, including the ability to prioritize tasks, manage deadlines, and coordinate with internal teams and external partners.
Creativity and curiosity about staying ahead of industry trends and testing innovative marketing approaches for home services.
An analytical mindset that can interpret data and translate it into actionable insights for growth.
A lifelong learning mindset.

Benefits

401K, Medical, Dental, and Vision Insurance
Long-Term and Short-Term Disability Insurance
Supplemental Life Insurance
Generous Paid Time Off

Additional expectations

Excellent communication skills for conversations ranging from pitching new franchise owners to reviewing marketing metrics and analytics.
The ability to collaborate effectively with different personality types, departments, vendors, and franchise owners.
Flexibility to move between projects of varying scope, audiences, and formats.

This role is a chance to help shape the future of Performance Marketing & Analytics across a fast-growing franchise organization in North America, with the ability to influence millions in annual advertising investment and support scalable systems for more than 1,500 franchise locations.

Equal Opportunity Employer

Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodations

Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.

Marketing Specialist