Sr. Product Manager, Global Strategic Marketing (GSM)

The Sr. Product Manager, Global Strategic Marketing (GSM) at Avanos Medical will shape upstream marketing strategy and innovation planning for the enteral feeding business, including the NeoMed portfolio and related platforms. This onsite role in Alpharetta, GA focuses on translating Voice of Customer insights into concepts and commercially viable solutions through structured stage gate collaboration.

Responsibilities

• Lead upstream marketing strategy for assigned product lines and innovation initiatives within the enteral feeding portfolio.
• Convert Voice of Customer insights into product concepts, use applications, and differentiated value propositions.
• Support the development and prioritization of the innovation pipeline based on market opportunity and business strategy.
• Conduct market assessments, competitive analysis, and stakeholder mapping to guide strategy and investment decisions.
• Guide cross-functional teams through the stage gate process from concept through commercialization.
• Create target product profiles, market requirements, and business cases, including NPV, ROI, and margin.
• Act as strategic marketing lead for high priority innovation programs.
• Partner with R&D, Regulatory, Quality, Clinical, and Human Factors teams to align on product design, usability, and compliance.
• Develop global commercialization strategies, including positioning, messaging, pricing, and launch planning.
• Lead development of claims, copy, and core marketing assets in partnership with cross-functional teams.
• Ensure alignment with downstream marketing and sales teams to support successful global launches.
• Support market entry strategies and expansion into new geographies.
• Contribute to business case development and help ensure initiatives meet financial expectations, including global NPV, ROI, and margin targets.
• Support portfolio optimization activities, including lifecycle strategy, product improvements, and rationalization.
• Maintain and evolve global pricing strategies in alignment with market conditions and business objectives.
• Support strategic initiatives such as M&A evaluation and integration planning.
• Influence and align cross-functional teams, including R&D, Regulatory, Quality, Clinical, and commercial stakeholders.
• Serve as the Voice of the Customer and the commercial organization within product development.
• Drive alignment across global and regional marketing teams to support effective execution.

Requirements

• 3+ years of marketing experience, preferably in medical device or healthcare.
• Experience in product management, including new product development and commercialization.
• Proven ability to lead cross-functional initiatives and influence without direct authority.
• Strong analytical and financial acumen, including business case experience (NPV, ROI, margin).
• Experience with Voice of Customer research and market analysis.
• Strong communication, presentation, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree required.
• Ability to travel up to 25–30%.

Benefits

• 401(k) employer match: 100% of each pretax dollar contributed on the first 4%, and 50% of the next 2% of pay contributed, with immediate vesting.
• Benefits on day 1.
• Free onsite gym.
• Onsite cafeteria.

Preferred

• MBA or equivalent business/strategic experience.
• Bachelor’s or Master’s degree in Engineering or related technical field.
• Experience in enteral feeding, digestive health, NICU, or related therapeutic areas.
• Medical device marketing experience.
• Experience supporting global product launches.
• Understanding of regulatory and clinical requirements in medical device development.