Product Marketing Manager

athenahealth offers a collaborative, product-focused environment where Product Marketing helps turn customer, market, and product insights into strategies that drive business results. For this onsite role in Massachusetts, you will shape an always-on go-to-market approach for athenaOne, helping strengthen how the platform is positioned, understood, and sold.

What you’ll do

• Develop and execute GTM strategies for priority athenaOne initiatives, translating business objectives, customer needs, and market opportunities into clear plans and deliverables.
• Partner cross-functionally with Product, Marketing, Sales, and other teams to drive GTM execution and keep stakeholders aligned on objectives, timelines, messaging, and responsibilities.
• Build and sustain an always-on athenaOne GTM approach to grow market understanding and demand beyond individual product or feature launches.
• Translate strategic direction and ambiguous challenges into structured plans, recommendations, and next steps.
• Create core messaging and materials, including sales presentations and one-pagers, to clearly articulate value to target audiences.
• Coordinate with Product Marketing Managers across areas such as Clinicals, Revenue Cycle Management, Patient Engagement, and Platform to connect individual product stories into a cohesive athenaOne narrative.
• Maintain a strong understanding of product innovation across the athenaOne portfolio, ensuring priority capabilities are reflected in broader portfolio messaging and GTM strategies.
• Collaborate with Sales Enablement and other marketing teams to turn positioning and messaging into commercial resources and programs.
• Work with Customer Advocacy and CSM teams to develop year one customer stories and boomerang stories.
• Analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance to improve positioning and GTM execution.
• Conduct targeted research across the buyer journey and provide recommendations to address identified opportunities.
• Build strong feedback loops with Sales and commercial stakeholders to understand what resonates and where additional support or refinement is needed.
• Support recurring commercial performance reviews and retrospectives, translating insights into follow-up actions.
• Deploy triannual release messaging updates across market-facing endpoints and sales assets.

What you bring

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of experience in product marketing, including experience in healthcare technology.
• Proven experience developing and executing GTM strategies for complex B2B products, platforms, or portfolios.
• Exceptional writing and storytelling skills, with the ability to simplify complex products into clear, compelling messaging.
• Strong project management and organizational skills to independently drive cross-functional work forward.
• Demonstrated ability to build relationships and influence across Product, Sales, Marketing, and other stakeholders.
• Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations.
• Intellectual curiosity and strong judgment, with a track record of turning ambiguous direction into tangible outcomes.
• Comfort working in a fast-moving environment with motivation to grow as a strategic product marketer.

Benefits

• Health and financial benefits
• Commuter support
• Employee assistance programs
• Tuition assistance
• Employee resource groups
• Collaborative workspaces
• Short-term incentives through an annual discretionary bonus plan
• Variable compensation plan
• Equity plans

Compensation

$92,000 - $156,000 per year. Base pay at athenahealth depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.

Base pay is only one part of the Total Rewards package. Depending on role eligibility, athenahealth offers short and long-term incentives through an annual discretionary bonus plan, variable compensation plan, and equity plans.

About the team

Product Marketing serves as the storytellers of the organization, translating customer, market, and product insights into strategies that drive business results.