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12d ago

Marketing Data Analyst

Hoover Institution, Stanford University Stanford, CA

Stanford, CA

12d ago

$41 - $45/hr Full time Marketing Bigquery Business Analytics

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Job Description

Hoover Institution at Stanford University is looking for an Audience & Marketing Insights Analyst to turn marketing data into decision-ready insights. In this role, you will build the pipelines, models, and measurement frameworks that help the organization understand reach, resonance, relationships, and what to change to improve outcomes. Success is defined by the quality of decisions your insights inform.

Stanford, CA (onsite) with an hourly rate of USD 41 to 45. The role requires 2 years of relevant experience and a bachelor’s degree in a relevant field (or an equivalent mix of education and quantitative analytical problem-solving).

What you’ll do

Build and maintain automated ELT pipelines that pull data from HubSpot, GA4, social, video, podcast, paid media, and event platforms into BigQuery using APIs and native integrations.
Organize marketing and audience data in BigQuery using a medallion architecture, and use Dataform transformations to convert raw and semi-structured sources (including GA4 event export and JSON API responses) into cleaned, reporting-ready tables.
Document data models, shared identifiers, transformation rules, and metric definitions in a data dictionary so marketing, audience, CRM, web, and content data connect reliably.
Monitor pipeline health and data freshness so issues are caught early, and manage work with Git and GitHub for reproducibility and maintainability.
Ensure responsible handling of audience and contact data, credentials, and system access in line with Stanford privacy and information security policies and applicable regulations.
Support accurate campaign performance measurement by ensuring campaigns launch with the right tracking, tagging, and measurement plans, including consistent campaign naming and UTM conventions.
Partner with web developers to define GA4 event and data layer specifications, and QA tracking using tools such as Google Tag Manager preview mode and GA4 DebugView.
Troubleshoot tracking and data-quality issues across Hoover’s web team and external partners, including investigating discrepancies between GA4, HubSpot, and platform-reported figures.
Analyze who Hoover is reaching and how effectively priority audiences are engaged, using CRM, web, platform, event, and survey data.
Develop measurement frameworks and KPIs for reach, resonance, and relationships, distinguishing high-volume activity from engaged reading, viewing, and listening.
Build audience cohorts and segments based on acquisition source, content interests, behavior, and relationship to Hoover.
Run pre-, during-, and post-campaign analyses against objectives, and identify what audience, creative, message, format, timing, and platform elements drive performance.
Measure incremental impact of paid promotion using holdout groups, geographic tests, or platform lift studies where feasible; separate paid, organic, earned, and direct activity.
Assess marketing costs and outcomes, including cost per engaged visitor, new subscriber, and event registrant, to support evidence-based budget allocation.
Design and analyze A/B and multivariate tests across email, web, landing pages, paid media, messaging, and creative, with hypotheses, success metrics, minimum detectable effects, and required sample sizes.
Create automated cross-channel dashboards (for example, in Looker Studio built on BigQuery reporting tables) and produce regular reporting and executive-level analyses for nontechnical audiences.
Proactively identify patterns, opportunities, and risks in the data, then follow through to evaluate whether recommendations improved outcomes.
Contribute additional duties as needed.

What you bring

Bachelor’s degree in a relevant field and two years of relevant experience, or a combination of education and relevant experience solving analytical problems using quantitative approaches.
Experience in marketing analytics, audience analytics, or digital analytics, working directly with marketing, communications, or content teams.
Demonstrated ability to combine data from multiple platforms and turn it into recommendations that shaped marketing, content, or audience decisions.
Ability to communicate analytical findings to nontechnical stakeholders.

Technical skills and tools

GA4 (event-based data model, custom events/parameters/custom dimensions, key events, Explorations) and correct interpretation of reporting impacts from attribution settings, consent mode, and data thresholding.
Data layer and Google Tag Manager, including tracking specifications and debugging with preview tools.
HubSpot experience with contacts, custom objects, properties, lifecycle stages, lists, marketing email, forms, and subscriptions, plus awareness of email open-rate limitations (including Apple Mail Privacy Protection).
UTM tracking, campaign taxonomy, Google Search Console, and native analytics for platforms such as YouTube Studio, Meta Business Suite, LinkedIn, and Google Ads.
BigQuery and Dataform for storing, querying, and transforming data (including nested/repeated fields), with cost-aware querying.
SQL for joins, window functions, CTEs, and working with JSON/text via regex and text functions.
Python and JavaScript for data processing, automation, and integration (including API calls, cleaning, statistical analysis, and GTM-related scripting).
REST API integration and ELT pipelines on Google Cloud, including authentication, pagination, rate limits, and monitoring/error handling.
Medallion architecture and mapping reporting logic to documented metric definitions using shared identifiers across systems (CRM record IDs, GA4 user IDs, UTM parameters).
Git/GitHub, Visual Studio Code, and command-line tools such as Bash, gcloud, and bq.
Experimentation and statistical testing experience, including A/B and multivariate testing with power analysis, confidence intervals, and correct use of two-proportion z-tests, t-tests, and chi-square tests.
Dashboarding in Looker Studio and/or Tableau or Power BI.
Google Sheets and Excel for quick-turn, stakeholder-ready work.

Preferred experience

Experience with cohort analysis, audience segmentation, funnel analysis, and audience journey analysis.
Experience with attribution modeling, incrementality testing, or marketing mix modeling (for example, Google’s Meridian or Meta’s Robyn).
Experience with regression analysis, Bayesian or sequential testing methods, and causal inference techniques such as difference-in-differences or synthetic control.
Experience with dbt, managed ELT connectors (such as Fivetran, Supermetrics, or Airbyte), Google Cloud services like Cloud Run/Cloud Scheduler/Secret Manager, and CI/CD tools such as GitHub Actions.
Experience using AI responsibly in line with institutional policy, including BigQuery ML or NLP workflows, and AI coding assistants to accelerate development.
Familiarity with web and UX analytics (such as Microsoft Clarity, Hotjar, Chartbeat, Parse.ly), SEO tools (Semrush, Ahrefs), survey tools (Qualtrics, SurveyMonkey), and social listening (Sprout Social, Brandwatch).
Experience in media, publishing, think tanks, nonprofits, higher education, or other mission-driven, content-focused organizations.
Interest in public policy, economics, history, or current affairs, and how ideas reach and influence audiences.

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12d ago

AI Automation Developer – Automotive Marketing

Tom Masano Auto Park Reading, PA

Reading, PA

12d ago

$65k - $85k/yr Full time Backend Developer Marketing Ai Automation

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Job Description

Reading, PA onsite role building AI automation and front-end tools for an in-house automotive marketing platform.

Responsibilities

Build and maintain tools, dashboards, and pages on auto-motive.co (HTML/JS front ends backed by n8n webhook workflows and a Supabase/Postgres database)
Use Claude, including Claude Code, as a daily development partner to write, test, and ship changes efficiently
Maintain custom Claude plugins and skills
Design, create, and troubleshoot n8n automations connecting the team’s CRM and marketing data sources, including Google Business Profile, GA4, Google Ads, social platforms, and related systems
Support marketing events using lead capture forms, QR-code flows, and CRM routing
Monitor workflow errors, repair broken integrations, and document builds in a GitHub repository
Collaborate with sales, service, and marketing staff to translate day-to-day needs into working tools

Requirements

1–2+ years of professional experience after college in software development, marketing technology, automation, or a related field
Bachelor’s degree in computer science, information systems, or a related field, or equivalent hands-on experience
Working knowledge of JavaScript, HTML/CSS, SQL, and REST APIs/webhooks
Comfort with Git and GitHub
Hands-on experience with AI coding tools such as Claude, Claude Code, Cursor, or Copilot, plus judgment to review and test output
Clear communication with non-technical coworkers
Ability to work on-site in Reading, PA five days a week

Technologies

HTML, JS (JavaScript), HTML/CSS
n8n
Supabase, Postgres
Claude, Claude Code
Git, GitHub
SQL
REST APIs, webhooks
CRM, Google Business Profile, GA4, Google Ads, social platforms
QR-code flows
Claude plugins, Claude skills

Benefits

401(k) matching
Dental insurance
Employee discount
Flexible spending account
Health insurance
Health savings account
Paid time off
Vision insurance

Nice to Have

Experience in automotive AI, dealer software, or automotive marketing technology
Experience with n8n, Zapier, Make, or similar automation platforms
Experience with Supabase, Postgres, or Cloudflare
Familiarity with dealership systems such as DriveCentric, Reynolds & Reynolds, or other CRM/DMS platforms
Exposure to GA4, Google Ads, SEO tools (Semrush, Ahrefs), or Google Business Profile

Compensation

$65,000 - $85,000 per year

Application

Submit your resume with a link to a project, GitHub repo, or automation you built
Briefly explain how you use AI tools in your development work

Work Location

In person
Reading, PA

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13d ago

Director of Marketing & Digital Media

YMCA of Pueblo Pueblo, CO

Pueblo, CO

13d ago

$58k - $60k/yr Full time Manager Marketing Brand Management

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Job Description

Join the YMCA of Pueblo as a leader who strengthens the Y’s visibility and impact through storytelling through video and digital content. This onsite role in Pueblo, CO blends marketing, communications, and digital strategy to help drive engagement, participation, and philanthropic support while ensuring the YMCA brand stays consistent across every platform.

What you’ll be doing

Lead the development and execution of a comprehensive video storytelling strategy that highlights YMCA impact, programs, and community outcomes.
Capture, produce, and distribute high-quality video content featuring authentic stories from members, staff, and community transformation.
Maintain consistent storytelling across social media, website, email, and presentations to reinforce the Y’s mission and relevance.
Build a proactive content pipeline so the YMCA is telling its story, not waiting for others to define it.
Partner with program and membership teams to identify and elevate meaningful stories that connect emotionally and inspire action.
Develop and implement an annual marketing and communications plan aligned to YMCA strategic priorities, with storytelling at its core.
Serve as the primary spokesperson for media inquiries, community relations, and crisis communications.
Coordinate mission-driven marketing communications that effectively reach target audiences.
Lead brand strategy and consistency across programs, services, and communication channels.
Proactively engage media through feature stories, Op/Ed pieces, PSAs, and human-interest content.
Act as a marketing/PR liaison to internal teams, branches, and community partners.
Create and execute integrated campaigns for membership, programs, and fundraising initiatives.
Use demographic and engagement data to guide marketing strategies and program promotion.
Support pricing strategy communication and positioning.
Develop presentations and materials for board, community, and fundraising efforts.
Manage marketing budgets, optimize return on investment, oversee advertising across print, digital, and direct channels, and track/analyze performance.
Conduct market research and adjust strategy to stay competitive.
Build and maintain relationships with community influencers and strategic partners.
Lead social media strategy focused on engagement, storytelling, and community connection, including actively listening and responding across digital platforms.
Oversee website strategy and digital presence, ensuring content remains current, engaging, and user-friendly, including website and app content and scheduling functionality and user experience.
Perform MOD responsibilities.
Support the Annual Community Support Campaign through storytelling and engagement strategies.
Support Corporate Cup and other key events through impactful promotion and coverage.

What you’ll need

Bachelor’s degree in marketing, communications, media, or related field preferred (or equivalent experience).
Demonstrated experience in video production, editing, and digital storytelling required.
Strong understanding of social media, content strategy, and digital marketing trends.
Experience with web analytics, social listening tools, and content management systems.
Ability to manage multiple projects with tight deadlines.
Strong attention to detail and proofreading skills.
Creative, innovative, and collaborative mindset.
Knowledge of Google Analytics, Google Ads, and digital advertising platforms.
Ability to connect with and represent diverse community audiences.
Experience leading organizational change and communication strategies.
CPR, AED, Oxygen, and First Aid Certification required within one month of hire.

Tools you’ll use

Google Analytics
Google Ads

Compensation & benefits

Salary: USD 57,784 to 60,000 per year (onsite in Pueblo, CO).

Free YMCA Staff Membership
Program discounts
Employee Assistance Program
Generous retirement benefits: 12% after eligibility is met
Paid vacation, sick days, and holidays
Medical, Dental & Vision Insurance
Disability Benefits
Life Insurance
Career development and training opportunities

Key priority: lead video-led digital storytelling that brings the YMCA’s mission and community outcomes to life.

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13d ago

Regional Marketing Manager

Piedmont Healthcare Inc. Atlanta, GA

Atlanta, GA

13d ago

Full time Manager Marketing Brand Management

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Job Description

Piedmont Healthcare Inc. is seeking a Regional Marketing Manager to help shape B2C and B2B Brand Activation across Piedmont’s regions through integrated planning and coordinated execution. Based in Atlanta with a hybrid work setup, this role guides a team of Regional Marketing Coordinators while partnering with operational and cross-functional leaders to support measurable growth in brand awareness, brand favorability, and office visit volume.

You will contribute to a strategic roadmap that connects physician enterprise lifecycle marketing, local hospital service line planning, and ongoing process improvements that increase execution efficiency. With leadership and collaboration at the center, the position also aligns targets and marketing plans across stakeholders to drive core KPIs in competitive and complex environments.

What you’ll do

Support development of the group’s strategic roadmap across core workstreams, including physician enterprise lifecycle marketing (onboarding, offboarding, moves).
Plan and execute local hospital entity service line marketing for priority service lines.
Identify and improve processes to strengthen efficiency across the team and cross-functional partners.
Partner with operational leaders, including hospital CEOs, Regional and Divisional Physician Enterprise leadership, and Practice Managers, to align priorities, define targets, and establish marketing plans.
Collaborate with cross-functional teams including PR, Physician Outreach, Community Relations, Digital Patient Experience, and Strategy to drive brand awareness, brand favorability, and office visit volume growth.
Lead and develop a team of approximately eight Regional Marketing Coordinators, supporting career growth and helping Piedmont make a positive difference in every life it touches.

What you bring

Bachelor’s Degree in Business, Marketing, or a closely related field (required).
Seven (7) years of experience demonstrating industry expertise or equivalent integrated marketing leadership experience, including strategic analytical and tactical capabilities to deliver results in competitive markets and complex environments.

Location and work setup

Primarily based in the Atlantic Station office in Atlanta, GA 30363 (hybrid).
Opportunity to work remotely one day each week.
Field travel is expected at approximately 25% of the time to support Piedmont Healthcare locations across Georgia.

Business Unit: Piedmont Healthcare Corporate

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13d ago

Manager Marketing

SCA Health United States

United States

13d ago

$95k - $120k/yr Full time Manager Marketing Application Support

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Job Description

SCA Health is building integrated lead generation programs to support growth priorities, and this role sits at the center of measurable pipeline impact. If you want to combine strategy with hands-on execution across paid media, marketing automation, and lifecycle nurturing, you will have the opportunity to work closely with Growth and cross-functional partners while helping shape acquisition and demand generation performance.

What you’ll do

You will develop and execute integrated lead generation strategies aligned to Business Development goals, focusing on qualified lead volume and pipeline growth. This includes partnering with stakeholders to define target audiences, campaign objectives, value propositions, calls to action, lead qualification criteria, and success measures.

Plan, launch, manage, and optimize paid media campaigns across paid search, paid social, display, and other digital channels, including work with agency partners
Own the lead generation lifecycle, from audience development and campaign activation through landing pages, lead capture, email nurture, handoff, measurement, and ongoing optimization
Develop segmentation and nurture strategies for prospects across different stages of the decision-making process
Build, test, and deploy Salesforce and Marketo email campaigns, including segmented sends, automated nurture programs, and performance reporting
Partner with internal teams to ensure leads are captured, routed, tracked, and measured accurately
Track and report performance using metrics such as lead volume, lead quality, conversion rates, cost per lead, cost per conversion, engagement, pipeline contribution, and return on spend
Analyze channel and campaign performance to find insights, optimize media spend, improve conversion, and inform next strategy
Create performance reports and provide clear recommendations to stakeholders
Collaborate with Creative on campaign concepts, messaging, email, landing page, and lead generation assets
Support Talent Acquisition with targeted recruitment marketing campaigns for priority roles, markets, and talent audiences
Ensure campaign content and execution align with SCA Health brand standards and legal, compliance, privacy, and data governance requirements
Identify opportunities to improve lead generation processes, marketing technology, reporting, and scalability
Share lead generation best practices, learnings, and performance insights across teams

What you bring

Bachelor’s degree in Marketing, Communications, Business, or a related discipline
5 or more years of experience in demand generation, growth marketing, acquisition marketing, digital marketing, or a related discipline
Proven experience developing and executing lead generation strategies with measurable results
Experience planning, managing, and optimizing paid media campaigns
Hands-on experience building, testing, and deploying email campaigns via Salesforce and Marketo
Knowledge of audience segmentation, marketing automation, lead nurturing, landing pages, and conversion optimization
Ability to measure performance using metrics such as cost per lead, cost per conversion, conversion rate, lead quality, pipeline contribution, and return on investment
Strong understanding of digital advertising platforms, campaign analytics, and multi-channel reporting
Strong project management, communication, and stakeholder-management skills
Proficiency in Microsoft Office

Benefits

Medical, dental, and vision coverage
401k plan with company match
Paid time off
Life and disability insurance

Preferred background

B2B healthcare marketing experience
Experience supporting Business Development, sales, or enterprise growth teams
Experience developing campaigns for physicians, health systems, healthcare executives, employers, or other professional audiences
Experience supporting recruitment marketing or Talent Acquisition campaigns
Experience using Piwik PRO for digital analytics, campaign measurement, and performance reporting
Experience integrating marketing automation, CRM, website forms, and reporting workflows
Experience managing agency, media, or technology partners
Familiarity with healthcare marketing, privacy, legal, and compliance requirements
Experience presenting campaign strategy and performance results to executive stakeholders

Technologies

Salesforce, Marketo, Microsoft Office

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13d ago

Marketing Manager, Corporate Marketing

Gartner Arlington, VA

Arlington, VA

13d ago

$79k - $109k/yr Full time Manager Marketing Campaign Management

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Job Description

Gartner is seeking a Marketing Manager for Corporate Marketing to strengthen its social media presence through the Social Media team within Prospect Experience (Content & Social). In this hybrid role based in Arlington, VA, you will partner with leaders to shape and deliver Gartner’s social media strategy, turn research and campaigns into platform-native content, and use analytics to improve engagement and business impact.

You will also play a central role in scaling employee advocacy, collaborating across the organization to expand reach and content visibility, and providing sound judgment during high-visibility, reputation-sensitive, and rapid-response moments.

What you will do

Partner with the Associate Director and Social Media team to develop and execute Gartner’s social media strategy across key platforms.
Manage and optimize Gartner’s social channels using audience insights and performance data to drive engagement, reach, and business impact.
Translate Gartner research, campaigns, conferences, webinars, and thought leadership into compelling, platform-native social content and experiences.
Lead and evolve Gartner’s employee advocacy program, driving adoption, engagement, content distribution, and seller enablement.
Develop content strategies, audience segmentation approaches, newsletters, and amplification initiatives to maximize program effectiveness.
Partner with stakeholders across Gartner to identify new opportunities to expand social reach, advocacy participation, and content visibility.
Monitor emerging social trends, platform changes, audience behaviors, and best practices to continuously improve Gartner’s social presence.
Execute testing and experimentation across content formats, distribution strategies, community engagement, and advocacy programs.
Leverage analytics and performance insights to optimize content, improve discoverability, and increase audience engagement.
Act as a trusted advisor during high-visibility, reputation-sensitive, and rapid-response situations requiring sound judgment and platform expertise.
Support social governance, operational standards, platform management, and vendor relationships to ensure consistency and effectiveness across Gartner’s global social presence.
Manage projects and initiatives from planning through execution while collaborating with cross-functional stakeholders across marketing and the business.

What you will need

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
5-7 years of relevant experience with demonstrated progression in responsibility, preferably in B2B marketing, social media, or digital marketing environments.
Proven success managing large-scale social media, employee advocacy, influencer, ambassador, or thought leadership programs.
Strong understanding of LinkedIn and modern social media platform ecosystems.
Experience using social management, analytics, and performance measurement tools to develop and optimize audience engagement strategies.
Exceptional written communication, storytelling, and editorial judgment skills.
Strong strategic thinking, business acumen, and understanding of audience behavior and platform dynamics.
Ability to translate insights into actionable recommendations and confidently influence stakeholders.
Strong analytical, project management, and stakeholder management capabilities.
Ability to balance creativity, execution, governance, and performance optimization in a fast-paced environment.
Comfortable working in ambiguous environments, assessing risks, solving problems, and making sound decisions.
Naturally curious, innovative, and passionate about continuous improvement, experimentation, and emerging technologies, including AI-driven discovery.

Location and compensation

Location: Arlington, VA (hybrid)
Salary: USD 79,000 - 109,000 per year

Benefits

Competitive salary
Generous paid time off policy
Charity match program
Medical, Dental & Vision Plans
Parental Leave
Employee Assistance Program (EAP)
401K matching
Annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan
401k match up to $7,200 per year
Opportunity to purchase company stock at a discount
World-class benefits, highly competitive compensation and disproportionate rewards for top performers
Hybrid work environment flexibility

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13d ago

Sales & Marketing Coordinator

E11EVEN Club Hotel & Residences Miami, FL

Miami, FL

13d ago

$16 - $20/hr Full time Marketing Communications Coordinator

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Job Description

Support the Sales and Marketing teams at E11EVEN Club Hotel & Residences through coordinated administrative work, lead management, and campaign support.

Responsibilities

Provide administrative support to the Director of Sales & Marketing and the sales team, including the Group and Leisure Sales Managers
Monitor incoming sales inquiries and leads, respond in a timely manner, and route leads to the appropriate Sales Manager
Assist in preparing proposals, contracts, and client correspondence for Sales Managers’ review
Enter and maintain accounts, contacts, bookings, and activities in the sales and catering system to keep the sales database accurate
Coordinate site inspections, including scheduling, preparing collateral and welcome amenities, and communicating with hotel departments
Prepare materials and logistics for sales trips, tradeshows, client events, and networking functions
Produce regularly scheduled sales and marketing reports and track team action items through completion
Assist with sales and marketing invoicing, and monitor budgets and spending

Requirements

Bachelor’s degree in Marketing, Hospitality, Business, Advertising, Public Relations, or a related field
Minimum 2 years of sales or marketing experience, preferably in hospitality
Basic graphic design skills and social media savvy
Ability to collaborate with internal and external partners and work cross-functionally with all levels of management
Detail-oriented with strong organization, communication, time management, and project management skills
Creative thinker and team player
Experience succeeding in a fast-paced environment while managing multiple projects and meeting deadlines
Excellent written and verbal communication skills, including the ability to write compelling and effective copy
Flexible schedule to work weekends and holidays as needed

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term and long-term disability insurance
401(k) Retirement Plan with employer matching contributions
Paid holidays
Paid vacation
Paid sick leave (provided in accordance with applicable law)
Employee assistance program (EAP)
Educational opportunities / Tuition reimbursement
Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
8 paid holidays per year (Washington employees)
Up to 20 days of paid vacation per year (Washington employees)
Paid Sick & Safe Time accrues at 1 hour for every 30 hours worked, with up to 72 hours of unused time carried over from one anniversary year to the next (Washington employees)
8 paid holidays per year; employees working in the City of Denver receive 64 hours of designated holiday time per calendar year (Colorado employees)
Up to 20 days of paid vacation per year (Colorado employees)
6 days or 48 hours of Paid Sick Leave per year, accrued at 1 hour for every 30 hours worked (Colorado employees)
8 paid holidays per year (California employees)
Up to 20 days of paid vacation per year, based on classification and length of service, capped at 1.5x annual accrual rate (California employees)
Non-supervisory employees working in the City of Los Angeles accrue up to 22 days of Compensated Time Off, based on length of service capped at 192 hours of combined PST and CTO (California employees)
Paid Sick Time accrues at 1 hour for every 30 hours worked; unused time is carried over from one anniversary year to the next up to a maximum of 80 hours (California employees)
Employees working in the City of Los Angeles are provided 40 hours of Paid Sick Time annually on their anniversary, unused time is not carried over from one anniversary year to the next (California employees)
Benefits may vary for associates covered by a Collective Bargaining Agreement (CBA) (noted in posting)
The above-referenced benefits do not apply to part-time positions