Director of Marketing and Brand

Kimball’s Jewelers is hiring a Director of Marketing and Brand to lead company-wide marketing strategy and brand development on-site in Knoxville, TN.

Responsibilities

• Own and lead an integrated annual marketing strategy, including calendar planning and budget development.
• Strengthen, protect, and evolve the Kimball’s brand across every customer touchpoint.
• Build strategies to attract qualified new clients while deepening relationships with existing clients.
• Lead digital marketing covering paid media, email, SMS, social media, website marketing, and e-commerce initiatives.
• Develop luxury storytelling focused on jewelry, designers, clients, occasions, craftsmanship, and the Kimball’s experience.
• Create and execute luxury client events, including designer events, trunk shows, bridal initiatives, holiday campaigns, and other brand experiences.
• Partner with the sales team to connect marketing initiatives to client conversations, appointments, store traffic, and sales opportunities.
• Use CRM and customer data to improve segmentation, personalization, client engagement, and retention.
• Build strategic partnerships with designers, vendors, community organizations, media, creators, and complementary luxury businesses.
• Lead and develop internal marketing team members while managing agencies, photographers, creators, media partners, and other outside resources.
• Manage the marketing budget and establish meaningful performance measures across campaigns and channels.
• Identify growth opportunities to expand Kimball’s client base, market presence, e-commerce business, and long-term revenue.

Requirements

• Experience in luxury retail, fine jewelry, fashion, hospitality, beauty, premium consumer brands, or another high-touch customer environment is strongly preferred.
• Comfort operating across both strategy and hands-on execution (brand strategy, campaign performance review, planning major client events, collaborating with sales, directing creative work, and identifying next growth opportunities).
• Strong experience in several of the following is highly desirable: brand strategy, digital marketing, CRM, email/SMS, paid media, e-commerce, social media, experiential marketing, events, public relations, analytics, budget management, and team leadership.
• Curious, entrepreneurial, highly organized, collaborative, and motivated to create meaningful impact rather than maintain an existing marketing program.
• Understands luxury marketing centers on relationships, storytelling, experience, trust, and building reasons for clients to return.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Relocation assistance
• Vision insurance

The Opportunity

• Work closely with ownership with visibility across the business.
• Influence how a respected 160+ year-old independent company evolves for the next generation of clients.
• Primarily an in-person leadership role in Knoxville, Tennessee, with occasional evening/weekend events and business travel.