Director of Marketing

AlderLaw, PC seeks a strategic, results-driven marketing leader to oversee firmwide strategy, brand performance, and team execution across multiple brands and growth initiatives.

Responsibilities

• Lead and develop the firm’s marketing team across multiple brands and business initiatives
• Serve as the primary leader and point of accountability for the marketing department
• Manage internal marketing personnel, marketing-adjacent team members, agencies, vendors, consultants, and strategic partners, including billboard, TV, and radio placements and related vendor relationships
• Set department priorities, accountability processes, KPIs, and reporting
• Build a culture of collaboration, innovation, continuous improvement, and data-driven decision making
• Participate in a regular meeting cadence with executive leadership to review performance, KPIs, priorities, budgets, ROI, and strategic initiatives
• Own integrated marketing campaign development across digital, television, radio, streaming, outdoor advertising, social media, public relations, community marketing, and business development initiatives
• Own overall marketing strategy and performance across all brands
• Continuously evaluate marketing performance and optimize return on investment
• Partner closely with Intake and firm leadership to improve marketing attribution and ROI reporting from initial lead through signed case, including equal attention to brand and referral inquiries alongside paid leads
• Build and maintain relationships with referring attorneys, past clients, and community partners
• Collaborate across departments to align marketing initiatives with firm goals and support overall client experience
• Oversee all creative assets, including video, photography, website content, social media, print materials, advertising campaigns, email marketing, and internal communications
• Guide creative for brand campaigns and client stories while maintaining consistent voice and visual identity across all brands
• Oversee organic social content and comment response
• Stay current on social media trends, emerging platforms, AI tools, and evolving marketing best practices
• Lead community involvement, sponsorships, and events
• Oversee online reputation management, including Google review generation and response
• Partner with firm leadership to improve client experience
• Monitor client feedback and identify opportunities to improve reputation and client experience
• Develop and manage the annual marketing budget
• Measure and report on marketing performance, including lead generation, brand awareness, client acquisition, and return on investment
• Hold marketing vendors, agencies, and strategic partners accountable for measurable performance and results
• Present marketing performance reports and strategic recommendations to executive leadership

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Public Relations, or a related field (MBA preferred)
• 8-10+ years of progressive marketing leadership experience, ideally within a personal injury or plaintiff-side law firm, or closely related legal marketing experience
• Comfortable with law practice language such as signed cases, intake, cost per case, and referral sources
• Experience building recognizable regional or multi-location brands; experience leading marketing across multiple brands or business units preferred
• 5+ years of experience managing internal teams, agencies, and outside vendors, including traditional media such as out-of-home, broadcast, radio, or streaming
• Strong understanding of marketing analytics, attribution, CRM platforms, marketing automation, and business intelligence reporting
• Experience managing online reputation, including review generation and response
• Proven ability to manage multiple projects and competing priorities
• Exceptional leadership, communication, and relationship-building skills
• Data-driven mindset balancing analytics with creativity
• Ability to think strategically while executing operationally
• Ability to present recommendations and performance reporting to executive leadership with supporting numbers
• Passion for leveraging AI and emerging technologies to improve marketing performance and team efficiency

Technologies

• CRM platforms
• Marketing automation
• Business intelligence reporting
• AI tools

Preferred Qualifications

• Experience supporting more than one firm office or market
• Familiarity with legal advertising and state bar advertising rules
• Experience growing a local brand, not only maintaining an established one
• Experience working alongside an outside consultant or a fractional CMO

Benefits

• Health, dental, and vision insurance
• Life insurance
• Paid time off / holidays
• 401(k) or retirement plan
• Other perks including parking, professional development, and cell phone stipend

Work Schedule & Location

• Remote-eligible role supporting the firm’s Valley Village and Montebello offices
• Occasional evening and weekend availability for community events, conferences, networking opportunities, sponsorships, and firm functions
• Fast-paced, entrepreneurial environment requiring balance between strategic leadership and day-to-day execution

Compensation

• Salary: $170,000 - $200,000 per year

How to Apply

Submit a resume and cover letter to [email protected].