Marketing Director

The Marketing Director is responsible for developing, coordinating, directing, and administering the facility’s marketing and public relations programs. The role also plans and evaluates communication initiatives to support census growth and to ensure the community receives accurate information about the facility, programs, and services.

Core Responsibilities

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct public relations and marketing programs to maintain and increase census and provide accurate community information.
• Develop and maintain written policies and procedures governing the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.
• Support department directors in developing and using marketing and public relations policies and procedures, and establish rapport between departments so staff understand their roles in these initiatives.
• Review public relations and marketing policies annually and recommend updates as necessary.
• Assist with the development, implementation, and tracking of customer satisfaction surveys.
• Interpret and communicate information-release policies to employees, residents, family members, visitors, and government agencies.
• Ensure that all public materials (manuals, brochures, information packets, and similar items) remain accurate and up to date.
• Organize and maintain internal communications through bulletin boards, newsletters, committee meetings, and announcements.
• Schedule and participate in departmental meetings related to marketing and public relations activities.
• Provide creative support for activity and social services departments in creating resident programs and publications.
• Maintain positive relationships with families, residents, and community and civic leaders.
• Participate in community and civic groups to promote facility engagement and charitable activities.
• Coordinate with news media to share positive developments, new programs, or promotions.
• Keep the Administrator informed of media coverage or public information that could impact the facility.
• During emergencies, establish a public relations area to support accurate, policy-compliant information release.
• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Serve on committees as directed by the Administrator.
• Maintain confidentiality of all resident information, including protected health information.
• Interpret and communicate resident rights to residents, families, and staff as appropriate.

Required Qualifications

• Bachelor’s Degree from an accredited college or university, or equivalent.
• Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
• Proficiency in Microsoft Office Suite required.
• Occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, and hear.
• Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
• May be required to assist in resident evacuation during emergencies.

Technology

• Microsoft Office Suite

Supervisory Responsibilities

This position includes direct or indirect supervisory responsibilities.

Work Location and Environment

Onsite in Placerville, CA.

The noise level in the work environment is usually low to moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.