Director of Marketing

The Director of Marketing at Charleston RiverDogs is responsible for building and executing the club’s brand identity and marketing strategy. This onsite role in Charleston, SC leads external communications across organic and paid channels, while coordinating content, digital presence, fan engagement, and promotional execution throughout the year.

Marketing Strategy and Brand Leadership

• Oversee the club’s overall content, media, and branding strategy and ensure timely execution.
• Create and implement standards for brand identity across teams and initiatives.
• Act as a central point for marketing materials across all departments to support consistency.
• Lead promotional brainstorming, including how themes will be promoted and marketed, and partner with departments to incorporate plans into the overall marketing strategy.

Content, Digital Presence, and External Communications

• Oversee club digital presence, including creation of new content.
• Drive growth of platform followership while maintaining creativity and relevance on emerging social media platforms.
• Oversee content and execution related to external communications, spanning organic and paid efforts.
• Assist with digital marketing strategies and campaign development.
• Work game and event nights to oversee seamless execution of the marketing plan.

Design Collaboration and Marketing Assets

• Collaborate on design elements used for social media, in-stadium digital signage, advertising and marketing pieces, and merchandise.
• Coordinate marketing piece development across departments to support special events, food and beverage, merchandise, and community relations.

Fan Engagement, Events, and Game Day Experience

• Direct and manage fan engagement efforts year-round.
• Oversee the overall gameday fan experience.
• Assist with development of promotional nights, theme nights, and other club events.
• Manage grassroots and trade marketing efforts.

Sponsorship, Ticketing, and Partnerships

• Work with sponsorship sales to ensure sponsor content and assets are delivered.
• Coordinate with the ticketing department to drive ticket sales through marketing strategies.
• Develop promotional partnerships with media outlets and local vendors to promote RiverDogs games.

Campaign Analysis and Media Buying Support

• Analyze and interpret campaign data to gauge effectiveness.
• Assist the general manager with media buying strategy, execution, and relationship management.

Team Management and Execution

• Manage gameday staff and interns related to the marketing department.
• Supervise department staff to ensure deadlines and projects are completed.
• Steward a team of 3 to 4 other full-time staff members.

Required Qualifications

• College degree.
• Experience managing owned-and-operated digital assets, including an email database, website, and social media accounts.
• Experience in media buying, trades, and advertising placement on traditional and digital advertising platforms.
• Some sales experience (plus).
• Design sense and familiarity with the Adobe suite, including Photoshop and Illustrator.
• Polished communication skills and exceptional customer service skills.
• Ability and willingness to exercise discretion and autonomous judgment.

Tools and Technologies

• Adobe suite
• Photoshop
• Illustrator