Marketing Jobs in South Lyon, MI

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1mo ago

Director of Sales & Marketing

Provision Living South Lyon, MI

South Lyon, MI

1mo ago Closed

Full time Marketing Campaign Management Director

This position is no longer accepting applications (closed Oct 21, 2026).

Job Description

Provision Living is seeking a Director of Sales & Marketing to lead on-site sales performance in South Lyon, MI, while advancing the organization’s Mission, Vision, and Values. This exempt role focuses on driving quality sales in line with Federal, State, and Local regulations, supporting marketing planning, and ensuring a consistent process for prospective resident and referral source follow-up.

Role Overview

The Director of Sales ensures the building maintains strong occupancy outcomes by managing sales activity and quarterly move-in targets. The position also supports marketing planning, oversees lead generation budget spend, and coordinates research, relationship building, and documentation to help turn inquiries into informed decisions for residents and families.

Key Responsibilities

Own all sales activity, including maintaining building occupancy and meeting targeted move-in numbers on a quarterly basis
Assist the Executive Director with developing a marketing plan and updating it monthly or as needed to reflect changing conditions or opportunities
Conduct competitive analysis of the local senior market
Develop creative programs to identify, connect with, and maintain relationships with key referral sources in the community
Document planned and completed sales activities in the provided database in accordance with support team standards
Partner with the Executive Director to help staff maximize resident and family-member referral opportunities
Support the Executive Director in ensuring inquiries are routed appropriately and productively by staff
Monitor marketing budgets and manage lead generation dollars based on campaign needs
Discover the needs of prospective residents and their families and work to align appropriate solutions
Perform follow-up activities that support positive, trusting, and valuable relationships
Lead outside marketing efforts to increase professional referrals
Create and cultivate relationships with other businesses and senior adult resources to provide support to prospects and generate referrals
Other duties may be assigned

Qualifications

Associate’s degree (A.A.) or equivalent from a two-year college or technical school plus a minimum of 4 years related experience and/or training; or Bachelor’s degree (B.S./B.A.) or equivalent plus a minimum of 2 years related experience and/or training
Three (3) years of successful sales experience in a related industry, including two (2) years of sales and marketing experience with actual on-site experience in an Assisted Living, Independent Living, or Memory Care community
Proven sales closing skills with a consistent record of high occupancy results
Ability to collaborate and establish effective working relationships with team members
Proficiency with Microsoft Word, Microsoft Excel, and CRM database systems
Demonstrated experience promoting high levels of customer service and hospitality to residents, associates, and visitors
Self-motivated approach with strong accountability for results
Communication excellence in both verbal and written forms, with comfort presenting to large groups
Dependable work ethic and strong commitment to performance
Appreciation of seniors and understanding of the aging process
General knowledge of laws and restrictions related to Assisted Living, Memory Care, and Independent Living (where applicable), including understanding opportunities and limits of other levels of care
Ability to work weekends as necessary to meet organizational needs
Travel up to 10% of the time

Reporting & Status

Reports to: Executive Director
FLSA status: Exempt
Supervisory responsibilities: None

Technologies

Microsoft Word
Microsoft Excel
CRM database systems

Physical Demands

Prepared for potential situations involving residents who may exhibit disruptive behaviors, including verbal or physical contact issues
Routinely sits, stands, walks, uses hands for handling and feeling, reaches with hands and arms, talks, and hears
Occasionally crouches and lifts items up to 50 lbs
Vision ability to see near and far distances

Note: This job description outlines the general nature and level of work performed and is not a complete inventory of duties, responsibilities, and qualifications. Management may assign additional responsibilities as needed.

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