Marketing Officer - Content & Community Engagement

ACNB BANK is hiring a Marketing Officer - Content & Community Engagement based in Gettysburg, PA, with an onsite working arrangement. In this role, you will develop and distribute in-house content that supports ACNB’s brand and business priorities across digital and traditional marketing channels, while also representing the bank through community involvement throughout Pennsylvania and Maryland.

What you’ll do

• Develop and distribute content that supports ACNB’s marketing, reputation, and business goals.
• Create written, visual, video, and multimedia content across multiple channels.
• Turn financial products and services into customer-focused communications.
• Manage and create content projects from initial concept through publication.
• Identify and capture stories highlighting ACNB expertise, customers, employees, and community involvement.
• Manage and grow ACNB’s social media presence.
• Create and distribute content across social media, website, email, and other marketing channels.
• Monitor engagement and performance metrics to guide future content strategy.
• Assist with website updates and other digital marketing initiatives.
• Represent ACNB at community events, volunteer activities, and business functions.
• Build relationships with customers, community partners, and internal stakeholders.
• Partner with business lines and Corporate Relations to promote ACNB’s community impact and customer success stories.
• Ensure content aligns with brand standards and marketing objectives.
• Assist with implementing strategies that support business objectives and adhere to budget parameters.
• Communicate with the Marketing Manager, department leaders, staff, and vendors to align goals and activities.
• Actively participate in the community in ways that reflect positively on the bank.

Education and experience

• A.A., B.S., or B.A. degree in communication design, marketing, or a related discipline is preferred (specialized bank marketing education and training).
• Minimum 3 years of experience in marketing, communications, content creation, or a related role.

Skills and qualifications

• Strong writing, communication, and storytelling skills.
• Strong experience creating professional-level photography, video, graphic, and digital content.
• Experience managing content across websites, social media, and digital platforms.
• Proficiency with Adobe Creative Suite, Microsoft Office Suite, web content management software, and similar tools.
• Ability to build relationships, interview, organize work, think creatively, solve problems, and maintain exceptional attention to detail.
• Ability to manage multiple projects from concept to completion.
• Experience measuring content effectiveness through analytics and reporting.
• Knowledge of traditional and digital marketing strategies, production procedures, prepress, printing, sustainability practices, and applicable banking regulations affecting marketing activities.
• Valid driver’s license required.

Technologies

• Adobe Creative Suite
• Microsoft Office Suite
• Web content management software

Travel requirements

Regular travel throughout ACNB’s market areas in Adams, Franklin, York, and Lancaster counties in Pennsylvania, and Carroll and Frederick counties in Maryland is required.

Benefits

• Health, dental, and vision coverage
• 401(k) with employer match
• Generous paid time off
• 12 paid holidays
• Career growth and training opportunities
• Supportive, team environment

Preferred qualifications

• Experience with email marketing and CMS platforms.
• Public or media relations experience.
• Knowledge of SEO and digital content best practices.
• Experience in financial services or other relationship-based industries.

Work samples required

• Applicants must submit 3-5 work samples demonstrating experience in content creation, storytelling, social media, photography, videography, or marketing communications.
• Examples focused on supporting promotion of products and services, community engagement, or company values and culture are preferred.
• For each example, include the project objective, your role and responsibilities, content produced, and results or outcomes achieved.