Director of Marketing

Curis Functional Health is seeking a Director of Marketing to lead the organization’s overall marketing strategy, with a clear focus on brand development, messaging, and measurable patient acquisition. Based in Dallas, TX with hybrid flexibility, this role drives performance marketing initiatives and manages a centralized offshore team to support growth across locations and service lines.

In this leadership position, you will build annual plans and budgets, set acquisition goals and KPIs, and oversee an integrated mix of paid, digital, and content marketing activities. You will also partner closely with operational and clinical leaders to align marketing demand with clinic capacity, new services, and expansion priorities.

Key Responsibilities

• Develop and execute the comprehensive marketing and patient acquisition strategy.
• Own brand positioning, messaging, and market differentiation across all locations and service lines.
• Establish annual marketing plans, budgets, performance objectives, and growth initiatives.
• Drive awareness, engagement, and patient acquisition through integrated marketing efforts.
• Set and manage patient acquisition goals, channel strategies, KPIs, and reporting frameworks.
• Monitor and optimize the full acquisition funnel, including lead volume, lead quality, conversion rates, cost per acquisition, and ROI.
• Oversee paid advertising, digital marketing, lead generation, SEO, content, and conversion optimization.
• Continuously evaluate marketing performance and allocate resources to maximize results.
• Lead and manage the offshore advertising, digital marketing, and lead-generation team.
• Set priorities, establish accountability measures, and define performance expectations.
• Maintain a high-performing, data-driven culture focused on continuous improvement and execution excellence.
• Partner with operational and clinical leadership to align marketing with patient demand, clinic capacity, new services, and expansion initiatives.
• Support new clinic launches, market growth opportunities, and strategic business initiatives.
• Collaborate with stakeholders to ensure consistent messaging and brand execution.
• Build scalable marketing processes, dashboards, reporting structures, and performance management systems.
• Oversee content strategy, marketing campaigns, website presence, and digital assets.
• Ensure brand consistency and strategic alignment across marketing channels and touchpoints.

Requirements

• 7+ years of progressive marketing experience with increasing leadership responsibility.
• Proven success developing and executing marketing strategies that drive customer or patient acquisition.
• Strong expertise in digital marketing, paid advertising, lead generation, conversion optimization, and funnel management.
• Demonstrated experience building and strengthening brands, positioning, and strategic messaging.
• Experience leading offshore, outsourced, or distributed marketing teams.
• Strong analytical mindset with the ability to make data-driven decisions and measure ROI.
• Experience managing marketing budgets and resource allocation.
• Exceptional communication, leadership, and organizational skills.
• Comfort in a fast-paced, growth-oriented, entrepreneurial environment.

Benefits

• Competitive compensation package
• Performance-based bonus opportunity
• Equity participation opportunity
• Hybrid work flexibility
• Opportunity to influence and shape the marketing strategy of a rapidly growing healthcare organization
• Collaborative leadership team and entrepreneurial culture

Preferred Background

• Healthcare, wellness, functional medicine, multi-location clinics, or consumer services
• High-growth organizations
• Patient acquisition or customer acquisition marketing
• Agency and in-house corporate marketing environments

Location: Dallas, TX (Hybrid Opportunity)

Compensation: Competitive Base Salary + Performance Incentives + Equity Participation