E-Commerce Marketing Manager

This role supports Apple Pay Partner Marketing programs by combining co-marketing strategy, partner development, and cross-channel execution. You will own campaign ideation through delivery, using a data-informed approach across email and paid media, while coordinating creative, analytics, and partner requirements.

Key Responsibilities

• Develop and pitch co-marketing campaign concepts for prospective and existing partners.
• Own end-to-end campaign strategy, including campaign objectives, audience, messaging, and channel mix.
• Lead partner channel strategy by identifying marketing opportunities within partner environments.
• Build and present partner pitches that clearly communicate the value of Apple Pay marketing programs.
• Define offer structures and determine optimal marketing channels for each campaign.
• Lead Apple Pay marketing and creative production by partnering with internal creative teams to develop assets across all touch points.
• Own agency briefing and creative oversight, ensuring partner materials meet Apple brand standards and follow required review processes.
• Oversee partner strategy, creative, and execution across campaigns.
• Develop and execute email marketing strategy.
• Own paid media strategy for partner campaigns in coordination with the external media group and data science team, including targeting, budget allocation, and optimization across digital channels.
• Oversee functionality testing in Apple and partner environments.
• Oversee partner creative channels to ensure high-quality execution across merchant surfaces.
• Partner with Data Sciences to define measurement frameworks, set KPIs, and analyze performance to inform future strategy.
• Own budget forecasting for each campaign.
• Translate campaign performance data into actionable insights and recommendations for partners and internal stakeholders.

Required Qualifications

• Outstanding written and verbal communication and presentation skills for internal and external audiences.
• Experience in payments, fintech, or e-commerce marketing.
• Excellent collaboration skills.
• Familiarity with Apple ecosystem marketing channels.
• Experience negotiating and managing marketing deliverables with external partners.
• Ability to work independently, taking initiative and driving work forward with self-direction.
• Strong problem-solving skills and the ability to deliver results in a fast-paced environment.
• 5+ years of marketing experience, including at least 3 years in partner marketing, co-marketing, or channel marketing.
• Proven track record developing and pitching marketing strategies to external partners.
• Experience managing paid media, email, and owned channel strategies.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Experience with budget forecasting and financial planning for marketing programs.
• Demonstrated success working cross-functionally with creative, legal, data science, and product teams.

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Discounted products and free services
• Reimbursement for certain educational expenses, including tuition, for formal education related to advancing your career
• Opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs, including discretionary restricted stock unit awards and the Employee Stock Purchase Plan at a discount
• Discretionary bonuses or commission payments and relocation (if eligible)

Pay & Eligibility Notes

The base pay range for this role is USD 119,700 to 180,300 per year, depending on skills, qualifications, experience, and location. Apple employees may participate in Apple’s discretionary employee stock programs and may purchase Apple stock at a discount through voluntary participation in the Employee Stock Purchase Plan. Benefits, compensation, and employee stock program participation are subject to eligibility requirements and other terms of the applicable plan or program.

Role Details

• Title: E-Commerce Marketing Manager
• Location: Cupertino, CA (onsite)
• Experience: Minimum 5 years