Marketing Manager
Manager
Marketing
Ai Marketing
Brand Management
Business Development
Campaign Management
Channel Management
Content Marketing
Crm Marketing
Cross-Functional
Data Analytics
Digital Marketing
Email Marketing
Lead Generation
Management
Marketing Analytics
Marketing Automation
Marketing Strategy
Paid Advertising
Program Management
Project Management
Social Media
Job Description
American College of Physicians (ACP) is hiring a Marketing Manager to lead multiple marketing projects and priorities while reporting to the Director of Marketing.
- Location: Philadelphia, PA (hybrid)
- In-office expectation: 2 days per week in the Philadelphia office
- Experience: 5+ years
Responsibilities
- Build multi-channel marketing strategies, plans, and budgets to support lead generation, customer/member acquisition, revenue growth, and brand awareness
- Own integrated campaigns and customer/member journeys across digital, email, CRM, web, social, and traditional channels
- Recruit, develop, coach, and manage marketing staff
- Oversee vendors and marketing budgets while managing multiple projects to deliver quality results aligned to organizational goals
- Perform market, customer, and competitive research to identify trends, opportunities, and needs
- Monitor campaign performance and use data to optimize results
- Partner with internal stakeholders and cross-divisional teams to align marketing initiatives with organizational priorities
- Improve operational efficiency and communicate strategies, progress, and outcomes
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA preferred
- 5+ years of progressive marketing management experience required
- Healthcare, association, or nonprofit experience preferred
- Proven success developing and executing revenue-generating, multi-channel marketing strategies and campaigns
- Experience across digital, email, CRM, SEO/SEM, social media, and traditional marketing channels
- Ability to manage staff, budgets, vendors, and complex cross-functional marketing initiatives from concept through execution
- Knowledge of CRM, marketing automation, analytics, digital advertising, and AI-enabled marketing tools
- Strong analytical, project management, and communication skills, including copywriting and presentation experience
Technology
- CRM
- Marketing automation
- Analytics
- Digital advertising
- AI-enabled marketing tools
- SEO/SEM
- Web
- Social media
Benefits
- Competitive salary
- Superior benefits
- Supportive work environment
Hybrid Position Requirements
- Hybrid role with 2 days per week required in the Philadelphia office
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