Regional Marketing Manager

Piedmont Healthcare Inc. is seeking a Regional Marketing Manager to help shape B2C and B2B Brand Activation across Piedmont’s regions through integrated planning and coordinated execution. Based in Atlanta with a hybrid work setup, this role guides a team of Regional Marketing Coordinators while partnering with operational and cross-functional leaders to support measurable growth in brand awareness, brand favorability, and office visit volume.

You will contribute to a strategic roadmap that connects physician enterprise lifecycle marketing, local hospital service line planning, and ongoing process improvements that increase execution efficiency. With leadership and collaboration at the center, the position also aligns targets and marketing plans across stakeholders to drive core KPIs in competitive and complex environments.

What you’ll do

• Support development of the group’s strategic roadmap across core workstreams, including physician enterprise lifecycle marketing (onboarding, offboarding, moves).
• Plan and execute local hospital entity service line marketing for priority service lines.
• Identify and improve processes to strengthen efficiency across the team and cross-functional partners.
• Partner with operational leaders, including hospital CEOs, Regional and Divisional Physician Enterprise leadership, and Practice Managers, to align priorities, define targets, and establish marketing plans.
• Collaborate with cross-functional teams including PR, Physician Outreach, Community Relations, Digital Patient Experience, and Strategy to drive brand awareness, brand favorability, and office visit volume growth.
• Lead and develop a team of approximately eight Regional Marketing Coordinators, supporting career growth and helping Piedmont make a positive difference in every life it touches.

What you bring

• Bachelor’s Degree in Business, Marketing, or a closely related field (required).
• Seven (7) years of experience demonstrating industry expertise or equivalent integrated marketing leadership experience, including strategic analytical and tactical capabilities to deliver results in competitive markets and complex environments.

Location and work setup

• Primarily based in the Atlantic Station office in Atlanta, GA 30363 (hybrid).
• Opportunity to work remotely one day each week.
• Field travel is expected at approximately 25% of the time to support Piedmont Healthcare locations across Georgia.

Business Unit: Piedmont Healthcare Corporate