Marketing Manager, Corporate Marketing

Gartner is seeking a Marketing Manager for Corporate Marketing to strengthen its social media presence through the Social Media team within Prospect Experience (Content & Social). In this hybrid role based in Arlington, VA, you will partner with leaders to shape and deliver Gartner’s social media strategy, turn research and campaigns into platform-native content, and use analytics to improve engagement and business impact.

You will also play a central role in scaling employee advocacy, collaborating across the organization to expand reach and content visibility, and providing sound judgment during high-visibility, reputation-sensitive, and rapid-response moments.

What you will do

• Partner with the Associate Director and Social Media team to develop and execute Gartner’s social media strategy across key platforms.
• Manage and optimize Gartner’s social channels using audience insights and performance data to drive engagement, reach, and business impact.
• Translate Gartner research, campaigns, conferences, webinars, and thought leadership into compelling, platform-native social content and experiences.
• Lead and evolve Gartner’s employee advocacy program, driving adoption, engagement, content distribution, and seller enablement.
• Develop content strategies, audience segmentation approaches, newsletters, and amplification initiatives to maximize program effectiveness.
• Partner with stakeholders across Gartner to identify new opportunities to expand social reach, advocacy participation, and content visibility.
• Monitor emerging social trends, platform changes, audience behaviors, and best practices to continuously improve Gartner’s social presence.
• Execute testing and experimentation across content formats, distribution strategies, community engagement, and advocacy programs.
• Leverage analytics and performance insights to optimize content, improve discoverability, and increase audience engagement.
• Act as a trusted advisor during high-visibility, reputation-sensitive, and rapid-response situations requiring sound judgment and platform expertise.
• Support social governance, operational standards, platform management, and vendor relationships to ensure consistency and effectiveness across Gartner’s global social presence.
• Manage projects and initiatives from planning through execution while collaborating with cross-functional stakeholders across marketing and the business.

What you will need

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• 5-7 years of relevant experience with demonstrated progression in responsibility, preferably in B2B marketing, social media, or digital marketing environments.
• Proven success managing large-scale social media, employee advocacy, influencer, ambassador, or thought leadership programs.
• Strong understanding of LinkedIn and modern social media platform ecosystems.
• Experience using social management, analytics, and performance measurement tools to develop and optimize audience engagement strategies.
• Exceptional written communication, storytelling, and editorial judgment skills.
• Strong strategic thinking, business acumen, and understanding of audience behavior and platform dynamics.
• Ability to translate insights into actionable recommendations and confidently influence stakeholders.
• Strong analytical, project management, and stakeholder management capabilities.
• Ability to balance creativity, execution, governance, and performance optimization in a fast-paced environment.
• Comfortable working in ambiguous environments, assessing risks, solving problems, and making sound decisions.
• Naturally curious, innovative, and passionate about continuous improvement, experimentation, and emerging technologies, including AI-driven discovery.

Location and compensation

• Location: Arlington, VA (hybrid)
• Salary: USD 79,000 - 109,000 per year

Benefits

• Competitive salary
• Generous paid time off policy
• Charity match program
• Medical, Dental & Vision Plans
• Parental Leave
• Employee Assistance Program (EAP)
• 401K matching
• Annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan
• 401k match up to $7,200 per year
• Opportunity to purchase company stock at a discount
• World-class benefits, highly competitive compensation and disproportionate rewards for top performers
• Hybrid work environment flexibility