Senior Marketing Communications Specialist

Jeanne D’Arc Credit Union is seeking a Senior Marketing Communications Specialist to strengthen the Credit Union’s brand, voice, and public presence. This hybrid role in Lowell, MA supports public relations, digital and website content, online reputation, financial wellness initiatives, and community engagement through coordinated communications across multiple channels.

Role overview

As a key member of the Marketing team, you will develop and maintain engaging content for campaigns, support earned media through press outreach, and ensure consistent messaging and visuals that meet required compliance standards. You will also help manage The Money Mill Blog and oversee ongoing evaluation of social performance to guide future content and campaign strategy.

What you’ll do

• Develop, plan, and maintain content for marketing and social media campaigns, including monthly content and social media calendars, email campaigns, brochures, advertisements, and other collateral aligned to brand and compliance standards.
• Draft press releases and pitches, and communicate with press contacts, community outlets, and industry journals to secure coverage for the Credit Union.
• Act as a brand steward by maintaining consistent voice, messaging, and visual identity across marketing and communications channels while following applicable standards and regulations.
• Oversee online reputation and digital presence, supporting meaningful engagement and a positive, consistent experience across social media and other online platforms.
• Track, analyze, and report social media performance metrics and insights to evaluate effectiveness, identify trends, and inform strategy.
• Manage, edit, and grow The Money Mill Blog as an educational and engagement resource for members.
• Develop and execute marketing promotions and campaigns in collaboration with the Marketing team, internal departments, and external vendors.
• Write, edit, and update clear, engaging website content that supports marketing initiatives, meets member information needs, reflects brand voice, and remains compliant.
• Support marketing and communications efforts connected to financial wellness and community engagement programs.
• Represent the Credit Union at community and organizational events, generate event content for marketing and communications channels, and help strengthen relationships with members, prospective members, partners, and the public.
• Perform duties in accordance with applicable Federal and State laws and regulations as well as credit union policies.
• Complete other related duties as assigned.

What you bring

• 3+ years of experience in integrated marketing communications, branding, advertising, content development, promotions, public relations, and member engagement strategies.
• Knowledge of regulatory and compliance requirements, including the ability to review marketing and communications content for accuracy, consistency, and compliance.
• Excellent written and verbal communication skills, including strong grammar, punctuation, and sentence structure for correspondence and reports.
• Strong attention to detail to ensure accuracy, consistency, and quality across marketing materials.
• Expertise in content development aligned to the Credit Union’s mission, values, and commitment to excellent member experience.
• Effective organizational and project management skills to manage multiple priorities and meet deadlines.
• Strong collaboration and interpersonal skills to build effective relationships across departments and with external partners.
• Proficiency with social media platforms and digital content creation for different audiences and channels.
• Video content creation skills, including planning, scripting, capturing, and editing video for digital and social channels.
• Proficient knowledge of WordPress or a similar content management system.
• Familiarity with HubSpot and other marketing automation or CRM platforms preferred.
• Intermediate to advanced proficiency with: Microsoft Office (Word, Excel, PowerPoint), Microsoft Outlook, Microsoft Teams, Adobe Creative Cloud, HubSpot, WordPress, and Meta Business Suite.
• Ability to work independently while collaborating effectively with cross-functional teams and adapting to evolving priorities.
• Sound judgment, confidentiality, and appropriate handling of sensitive information.
• Ability to adapt messaging and communication styles for members, prospective members, employees, community partners, and the general public.
• Ability to identify continuous improvement opportunities and recommend innovative creative solutions.
• A Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (required).

Working conditions

• Primarily a professional office environment with flexibility for hybrid work, if approved by management and consistent with business needs.
• Frequent interaction with internal departments, external vendors, and community partners.
• Occasional scheduling flexibility to support marketing events, organizational initiatives, or production deadlines.
• Standard office work including sitting, verbal communication, listening, typing, and reaching with hands and arms; occasional lifting up to 25 lbs..