As Art Director, Viral Marketing at MrBeast, you will help shape the visual standard behind viral campaigns and content across the brand’s ecosystem. This role pairs creative craft with fast-moving execution, working closely with a Copywriter and reporting to a Creative Director to develop concepts that are compelling from pitch to final cut.
What you’ll get
- Competitive salary of USD 118,000 to 148,000 per year
- Annual target bonus and eligibility for the employee equity plan
- Generous Medical (Blue Cross Blue Shield), Dental, Vision, plus company-paid Life Insurance
- Company contributions to Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Responsibilities
- Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals
- Translate creative concepts into visual identities, design systems, and ready-to-produce executions
- Oversee and maintain high standards across production elements including lighting, casting, wardrobe, and sets
- Pitch ideas and present visual concepts clearly to Creative Directors and senior leadership
- Create visual explorations that help teams understand, evaluate, and communicate creative ideas before production
- Ensure all visual outputs meet the brand’s strict production and editing standards
- Partner with Production and Post Production teams to translate design systems into finished executions
- Work with external designers, illustrators, animators, agencies, and vendors when specialized capabilities are needed
- Direct the use of emerging creative technologies, including generative AI tools, to create rapid comps, establish visual direction, and streamline workflows
Requirements
- Professional experience as an Art Director within entertainment, digital media, advertising, or other fast-moving creative environments
- A portfolio demonstrating conceptual thinking, visual judgment, and art direction across multiple mediums
- Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere
- Strong proficiency in generative AI tools (such as Gemini and Midjourney), including advanced prompt engineering skills to direct and refine visual outputs
- Strong attention to detail, balancing speed with high quality craftsmanship across production elements like set design, lighting, and casting
- Deep understanding of the visual language and hierarchy of social media and YouTube
- Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams
- Strong presentation and pitching skills, with the ability to explain the reasoning behind creative decisions
Role overview
This is a conceptual and visual leadership role within Viral Marketing. You will work as a core creative team with a Copywriter to bring visual concepts to life across owned properties, merchandise platforms, short-form content, and large-scale campaigns. Reporting to a Creative Director, you will develop concepts for various art verticals and protect the brand’s visual integrity through every production phase.
Location
New York, NY (onsite)
Preferred: On-site in Greenville, NC is preferred, but remote/hybrid applicants will be considered.
Compensation and tools
The base salary range is $118,000 to $148,000, plus an annual target bonus and eligibility for employee equity, with comprehensive benefits.
Technologies: Adobe Creative Suite, Photoshop, Illustrator, Premiere, Gemini, Midjourney, generative AI tools.
