Assistant Director Marketing Jobs

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Assistant Director, Engagement Marketing

New York University New York, NY

New York, NY

Today

$77k - $88k/yr Full time Marketing Assistant Director Campaign Management

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Job Description

Context: Oversee mid-funnel engagement marketing for prospective student conversion across NYU’s recruitment ecosystem, spanning campuses and pipeline programs.

Responsibilities

Own and manage mid-funnel marketing efforts focused on driving student conversion.
Lead as a multidisciplinary engagement partner, translating audience segmentation and messaging strategy into high-impact student touchpoints for NYU’s global recruitment.
Manage lifecycle marketing initiatives from inception through delivery.
Continuously refine content to improve engagement from prospective to admitted students across degree-granting campuses and pipeline programs.
Provide the strategic connective thread from specialized execution to broader strategy.
Orchestrate and optimize multi-channel communications, including:
- Targeted email campaigns
- Print materials (high-impact)
- Dynamic virtual and experiential marketing events

Requirements

Knowledge of and appreciation for data-driven marketing methodology.
Strong attention to accuracy and detail.
Ability to multitask and move multiple high-priority projects forward at the same time.
Ability to navigate relationships across many departments and units across organizational and divisional lines.
Interest in advancing higher education in a global context.
Ability to assimilate and synthesize complex information into messaging that is clear, concise, and consistent.
Excellent writing ability and creative design skills using Adobe Create Suite.

Minimum Qualifications

2+ years of experience in a marketing or communications context
Bachelor’s Degree
Consideration given to an equivalent combination of education and work experience.

Preferred Qualifications

Master’s Degree
Familiarity with email marketing software/CRMs

Technology

Adobe Create Suite

Location and Salary

Location: New York, NY (onsite)
Salary: USD 77,000 to USD 88,000 per year (base pay)
Base pay only; excludes incentives, bonuses, clinical compensation, or other items.

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