Assistant Director, Engagement Marketing
Marketing
Assistant Director
Campaign Management
Channel Management
Communications
Content Marketing
Cross-Functional
Data Analytics
Design
Design Tools
Digital Marketing
Email Marketing
Engagement Marketing
Enrollment Marketing
Event Management
Event Marketing Operations
Management
Marketing Analytics
Marketing Collateral
Marketing Materials
Marketing Strategy
Reporting and Analytics
Job Description
Context: Oversee mid-funnel engagement marketing for prospective student conversion across NYU’s recruitment ecosystem, spanning campuses and pipeline programs.
Responsibilities
- Own and manage mid-funnel marketing efforts focused on driving student conversion.
- Lead as a multidisciplinary engagement partner, translating audience segmentation and messaging strategy into high-impact student touchpoints for NYU’s global recruitment.
- Manage lifecycle marketing initiatives from inception through delivery.
- Continuously refine content to improve engagement from prospective to admitted students across degree-granting campuses and pipeline programs.
- Provide the strategic connective thread from specialized execution to broader strategy.
- Orchestrate and optimize multi-channel communications, including:
- Targeted email campaigns
- Print materials (high-impact)
- Dynamic virtual and experiential marketing events
Requirements
- Knowledge of and appreciation for data-driven marketing methodology.
- Strong attention to accuracy and detail.
- Ability to multitask and move multiple high-priority projects forward at the same time.
- Ability to navigate relationships across many departments and units across organizational and divisional lines.
- Interest in advancing higher education in a global context.
- Ability to assimilate and synthesize complex information into messaging that is clear, concise, and consistent.
- Excellent writing ability and creative design skills using Adobe Create Suite.
Minimum Qualifications
- 2+ years of experience in a marketing or communications context
- Bachelor’s Degree
- Consideration given to an equivalent combination of education and work experience.
Preferred Qualifications
- Master’s Degree
- Familiarity with email marketing software/CRMs
Technology
- Adobe Create Suite
Location and Salary
- Location: New York, NY (onsite)
- Salary: USD 77,000 to USD 88,000 per year (base pay)
- Base pay only; excludes incentives, bonuses, clinical compensation, or other items.
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