Marketing Manager

Complete Playground Inc is building momentum ahead of the 2027 opening of Complete Play and Discovery, and you can help shape the brand experience from the first announcement through grand-opening milestones. This onsite New York, NY role supports growth across brand awareness, memberships, ticket sales, and bookings through a full-funnel marketing approach, including digital, CRM, partnerships, and local community activations.

What you’ll do

• Lead pre-opening and post-launch marketing strategy, including a launch plan designed to drive early awareness and engagement ahead of 2027.
• Build and manage a comprehensive marketing calendar covering brand announcements, opening milestones, community activations, presales, membership campaigns, and grand-opening events.
• Create campaigns that build an engaged audience and grow an email and membership waitlist.
• Coordinate the grand-opening marketing campaign across digital, traditional, public relations, community, and partnership channels.
• Keep marketing initiatives aligned with construction, operational, programming, and opening timelines.
• Maintain a clear, consistent, engaging brand identity across all customer touchpoints.
• Develop messaging that reflects a commitment to inclusive play, discovery, education, and meaningful family experiences.
• Oversee creation of marketing collateral and content including digital assets, signage, promotional materials, and launch communications.
• Lead social media strategy across relevant platforms, producing engaging content before and after opening.
• Develop an influencer outreach program targeting NYC family, parenting, education, travel, and lifestyle creators.
• Manage digital advertising campaigns and optimize performance across paid search, social media, and other digital channels.
• Oversee website content, search visibility, online listings, and digital customer journeys.
• Coordinate on-site content capture during construction milestones, previews, special events, and after opening during daily operations.
• Own email marketing and CRM strategy, including newsletters, presale announcements, opening updates, membership campaigns, promotional offers, and retention communications.
• Use audience segmentation and CRM data to improve relevance for families, schools, members, community partners, and event clients, with an emphasis on repeat visits, renewals, bookings, and engagement.
• Define and monitor KPIs across brand awareness, website traffic, audience growth, lead generation, presales, ticket conversions, memberships, bookings, and campaign ROI.
• Use Google Analytics, advertising platforms, CRM reports, and customer insights to measure results and optimize messaging, targeting, and spend.
• Prepare regular marketing reports and recommendations for leadership, using performance data to refine strategy.
• Collaborate on pricing strategies, membership offers, launch promotions, group packages, and seasonal campaigns.
• Support ticket sales, memberships, birthday parties, school visits, group experiences, and private events while identifying promotional opportunities for both peak and off-peak attendance.
• Oversee local marketing initiatives including community outreach, physical signage, flyering, direct mail, and neighborhood promotions.
• Build relationships with schools, camps, parent groups, residential buildings, hotels, cultural organizations, and local businesses.
• Plan and execute previews, pop-up experiences, community events, and promotional activations before the opening.
• Build a strong local presence while positioning Complete Play and Discovery as a destination for families across New York City and beyond.

What you bring

• At least five years of marketing experience, ideally within children’s entertainment, family attractions, education, museums, hospitality, toys, retail, or a related consumer-focused industry.
• Proven ability to develop and execute a marketing plan from the ground up.
• Experience launching a new brand, venue, product, or location is strongly preferred.
• Experience managing marketing budgets and evaluating campaign performance.
• Ability to develop professional relationships with sponsors, community organizations, and external partners.
• Strong understanding of social media platforms, digital advertising, influencer marketing, CRM systems, and email marketing.
• Proficiency with Google Analytics and marketing measurement and reporting tools.
• Experience managing at least two direct reports, interns, freelancers, or agency partners.
• Strong professional writing, editing, presentation, and verbal communication skills.
• Excellent project-management skills, with the ability to manage multiple deadlines and priorities.
• Comfort working on-site and participating in community events, content creation, previews, and opening-related activities.
• Genuine enthusiasm for children, families, inclusive experiences, education, creativity, and the power of play.

Compensation and schedule

• $75,000 - $80,000 per year
• Onsite in New York, NY
• Flexible schedule

Benefits

• Competitive salary
• Employee discounts
• Flexible schedule