Senior Marketing Manager, Children's

HarperCollins Publishers is seeking a Senior Marketing Manager to lead marketing campaigns for the Children’s Division. This hybrid role in New York, NY blends campaign strategy, data-driven decision-making, and close collaboration across editorial, sales, authors, and marketing partners. You’ll shape promotional plans across an assigned list of children’s books, support authors with social media and platform growth, and help drive sales through clear segmentation, timely execution, and performance tracking.

Compensation: $85,000-$95,000 per year. Experience: 5+ years in publishing.

What you’ll do

• Plan, develop, and execute marketing campaigns across the children’s list.
• Create a strategic campaign vision for each title, including audience segmentation, promotional timelines, and key tactics to drive sales within each segment.
• Use internal and external analysis and data management tools to support data-driven marketing decisions.
• Refine promotional plans based on marketplace trends, emerging opportunities, and imprint and campaign results.
• Identify promotional backlist opportunities, partnering with Editorial, Marketing, Art, and Sales to support visibility of assets and inclusion in seasonal programs.
• Manage budgets for assigned titles and track performance against budget.
• Provide detailed campaign updates to editors, publicists, publishers, sales teams, agents, and authors, including formal presentations in key meetings.
• Advise authors on building and optimizing their social media presence, providing hands-on support when needed.
• Develop campaign content including social media post copy and images, infographics, and email blast copy for consumer-facing promotion.
• Participate in imprint-wide marketing discussions related to titles and campaigns.
• Support planning and preparation for seasonal sales meetings.
• Coordinate campaign marketing efforts with publicists and secure title-specific and imprint-wide cross-promotional partnerships with third-party brands and companies.
• Occasionally attend industry trade shows and book tour events.

What you bring

• 5+ years of publishing experience.
• Ability to thrive in a fast-paced, dynamic environment.
• Exceptional written and oral communication skills.
• High professionalism, attention to detail, and strong organization.
• A positive, can-do attitude with initiative, cross-functional collaboration, and the ability to prioritize multiple projects under tight timelines.
• Demonstrated knowledge of digital publishing, book marketing, and the social media landscape.
• Proficiency with Microsoft Office Suite.
• Knowledge of Meltwater and Canva.
• Cover letter required for consideration.

Benefits

• A comprehensive and highly competitive benefits package.
• Access to a variety of benefits across physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and more.
• Elective benefits employees may select.

Tools you’ll use

• Microsoft Office Suite
• Meltwater
• Canva

HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities. If you need assistance or accommodation in completing your application, due to a disability, email [email protected].