Senior Marketing Manager

The Senior Marketing Manager leads the planning, execution, and optimization of integrated, multi-channel marketing campaigns for assigned brand and product lines. This onsite role is based in Franklin, TN, and relies on data-driven insights to support audience engagement across owned, paid, and partner channels.

Role Overview

In this position, you serve as a strategic partner within the Marketing team, providing campaign leadership and direction while building strong cross-functional relationships across the Ministry. You translate organizational goals and audience insights into campaign strategies, then drive full lifecycle execution from ideation through analysis.

• Lead integrated, multi-channel campaign planning and optimization for assigned brands and product lines.
• Use data-driven insights, business acumen, and strategic planning to align marketing programs with organizational goals.
• Support audience engagement through owned, paid, and partner channels.

The role is ministry-oriented, with an emphasis on alignment with K-LOVE’s faith, mission, vision, and values. The Senior Campaign Manager is responsible for using their skills to serve with excellence in support of that mission.

Key Responsibilities

• Support Ministry endeavors by following employment policies and practices, maintaining a safe and healthy work environment, participating in safety training, and specifically following K-LOVE’s Injury Prevention and Safety program.
• Act as the lead marketing partner for assigned brands and products, aligning campaign strategies with organizational goals and audience insights.
• Develop full lifecycle strategic campaign plans across digital (web, email, social, SMS), radio, events, direct mail, and other channels.
• Lead campaign planning meetings to ensure alignment on messaging, timing, resources, and cross-channel integration.
• Manage campaign calendars and inventory, anticipating challenges and securing required placements across channels.
• Collaborate with content producers, designers, and project managers to commission deliverables that meet brand standards and campaign objectives.
• Direct stakeholder communications, manage review cycles, and ensure timely approvals for campaign materials.
• Oversee end-to-end campaign execution with accuracy, timeline adherence, and message consistency.
• Monitor performance in real time, identify optimization opportunities, and implement data-informed adjustments.
• Synthesize results into clear, actionable reports, highlighting ROI, audience engagement, and learnings to support future strategy.
• Mentor other Campaign Managers by sharing best practices, tools, and strategies to strengthen team capabilities.
• Shape SOPs for the Mobile Marketing Specialist (MMS) to support a high-accuracy SMS sending system for campaign messaging, branded content, fundraising, and more, and provide supervision and quality assurance as needed.
• Contribute to an internal culture of collaboration, service excellence, and ministry alignment through consistent, values-driven communication.
• Perform other duties as assigned, with responsibilities subject to review and change.

Minimum Qualifications

• Bachelor’s Degree in communication or digital marketing, or a combination of education/training with relevant experience.
• Minimum 5 years of marketing and customer service experience.
• Experience in agency or in-house environments with multi-brand and multi-location environments.
• Experience across full, comprehensive campaign mediums including broadcast, outdoor, print, digital, and mail.
• Knowledge of the creative process, including the ability to commission creative development and work with creative producers.
• Good understanding of current marketing trends.
• Exceptional project management and planning abilities, including the ability to manage multiple campaigns simultaneously.
• Strong problem-solving skills with effective time management, budget ownership, and process improvement.
• Strong computer skills, including Google and Microsoft Office products (Google Slides, Word, Excel, PowerPoint, Teams, and Outlook).
• Experience using Project Management software (Wrike), preferred.
• Collaborative and flexible working style with a service mentality and ability to function as a team player.
• Excellent interpersonal skills, with the ability to build sincere business/Ministry relationships.
• Exceptional written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for the mission and values.
• Must pass a pre-employment reference screen and background check.
• Proof of legal authorization to work in the United States.
• Must agree with K-LOVE Christ-Centered Life Covenant and Statement of Faith.

Technologies

• Google Slides
• Word
• Excel
• PowerPoint
• Teams
• Outlook
• Wrike

Benefits

• Medical Insurance
• Vision Insurance
• Company-paid Dental
• Company-paid life insurance
• Short-term and long-term disability insurance
• Company 401k with a generous company match
• Parental leave with Baby Bonding pay
• Generous paid vacation, sick leave, and holiday time off
• Company culture with exclusive access to concerts, movie premieres, and industry events

Location and Work Mode

• Franklin, TN
• Onsite