Marketing Manager

Vida Shoes International is seeking a Marketing Manager in New York, NY to lead brand marketing launches and ongoing initiatives across multiple brands and channels. This role combines campaign execution, retailer partnership support, event and trade show activations, and cross-functional coordination, with a focus on performance tracking and reporting.

Key Responsibilities

• Lead execution of the Munro brand launch and ongoing brand marketing initiatives.
• Assist in developing seasonal campaign strategies across multiple brands.
• Translate strategic direction into actionable marketing plans and creative briefs.
• Coordinate campaign execution across creative, PR, digital, social, and Shared Services teams.
• Ensure brand storytelling, visual consistency, and messaging alignment across all consumer touchpoints.
• Manage campaign timelines, deliverables, and launch schedules from concept through execution.
• Support integrated marketing initiatives across wholesale, retail, digital, and e-commerce channels.
• Serve as the day-to-day marketing contact for key wholesale partners, including Nordstrom, Costco, QVC, DSW, Von Maur, and others.
• Manage multiple annual Nordstrom marketing programs, including in-store events, trunk shows, and customer-facing activations.
• Coordinate retailer-sponsored advertising campaigns and promotional initiatives.
• Develop retailer-specific marketing materials, presentations, and support tools.
• Manage retailer marketing calendars, deadlines, and deliverables.
• Partner closely with sales teams to support key account growth and seasonal selling initiatives.
• Coordinate marketing support for retailer meetings, line reviews, and product launches, including retailer-exclusive marketing programs and product stories.
• Plan and execute multiple trade shows, retailer events, and brand activations annually, including Nordstrom events, retailer presentations, showroom events, and customer activations.
• Coordinate event timelines, vendor communication, production schedules, and logistics.
• Support booth design, visual merchandising, and seasonal storytelling at industry trade shows.
• Manage event marketing materials, signage, invitations, and promotional assets.
• Coordinate sample trafficking, product merchandising, and event setup requirements.
• Work cross-functionally with sales teams to ensure events support seasonal sales objectives.
• Assist in managing event budgets, timelines, and post-event reporting.
• Serve as the primary marketing contact for event execution and retailer-facing activations.
• Support seasonal product launches and collection introductions across brands with product storytelling and consumer-facing messaging.
• Assist with collection positioning, market differentiation, and merchandising support.
• Partner with Design and Product Development teams to communicate key product innovations and features.
• Ensure product launches are supported across retail, wholesale, and digital channels.
• Act as a liaison between Marketing, Sales, Design, Product Development, E-Commerce, and Shared Services teams.
• Manage project timelines to maintain alignment across departments, including asset requests, approvals, and workflow management.
• Ensure marketing initiatives are executed on time and aligned with business priorities, including strategic initiatives directed by executive leadership.
• Manage branded philanthropic effort/events.
• Monitor campaign performance, retailer marketing initiatives, and promotional effectiveness; track competitive activity, market trends, and consumer insights.
• Analyze retailer performance and marketing opportunities, assist in evaluating campaign ROI, and recommend optimizations.
• Provide reporting and recommendations to support future marketing planning.
• Develop detailed project briefs for creative and production teams; manage asset requests, revisions, and project prioritization.
• Ensure deliverables meet brand standards and retailer requirements, including coordinating approvals and communication between stakeholders and Shared Services teams.
• Maintain workflow visibility and ensure deadlines are met across multiple brands and initiatives.

Location

New York, NY (onsite)

Compensation

USD 75,000 - 85,000 per year