The Field Marketing & Community Coordinator will grow Karpo’s NYC presence through ambassador programs and culturally relevant field activations.

Oversee Karpo’s NYC community network, including Campus Ambassadors, NYC Hosts, and other local community partners.
Recruit, onboard, brief, motivate, and manage ambassadors and hosts; build the systems, communications, and playbooks needed to scale.
Develop relationships across NYC communities and translate them into events, partnerships, sponsorships, community programs, and field activations.
Own execution end-to-end: outreach, schedules, vendors, guest lists, ambassador coordination, logistics, materials, and on-site support.
Identify high-leverage communities and organizers that can introduce Karpo to groups, not just one-to-one acquisition.
Continuously scan NYC for emerging communities, events, creators, venues, partnerships, and opportunities where Karpo should show up.
Partner with Brand, Growth, Product, and Content teams to ensure field programs support broader campaigns, create content opportunities, and contribute to measurable outcomes.
Track performance across ambassador activity, budgets, partnerships, and learnings; identify what works and turn it into repeatable playbooks.
Maintain a strong standard for taste, quality, and brand fit across people, partnerships, communities, and experiences.

Bachelor’s degree or equivalent practical experience, ideally in Marketing, Communications, Business, Hospitality, Event Management, or a related field.
2–5 years of experience in field marketing, community, partnerships, experiential, events, ambassador programs, creator marketing, hospitality, or a related role.
Experience managing communities, ambassador networks, events, partnerships, or multi-stakeholder programs.
Experience with creator/KOL, referral, or ambassador incentive programs.
Strong project-management and organizational skills; able to handle multiple workstreams, timelines, partners, and details simultaneously.
Deep familiarity with NYC neighborhoods, communities, culture, and social scenes.
Comfort spending substantial time in the field and working occasional evenings or weekends around events and activations.
Proactive, resourceful, and able to operate independently in a fast-moving startup environment.

Built or managed a campus ambassador, host, membership, or community program.
Existing relationships across NYC universities, creators, venues, nightlife, hospitality, music, fashion, food, wellness, or cultural communities.
Led a student organization, event series, creative collective, or community.
Strong social-content instincts and an eye for moments worth capturing.
Friends often ask what is happening this weekend.

Field Marketing & Community Coordinator

Job Description