Marketing Manager

Join BAM and help shape audience-first marketing for performing arts and institutional initiatives in Brooklyn. This full-time, onsite role offers a defined salary of $72,800, benefits including medical, dental, and vision insurance, retirement plan opportunities with 401(k) and pension, and access to BAM programming. You will collaborate closely with the Director of Marketing and cross-department teams to plan, launch, and measure integrated campaigns that drive awareness, attendance, engagement, and revenue.

Responsibilities

• Partner with the Director of Marketing to develop and execute an integrated marketing strategy for assigned programs and institutional initiatives from planning through evaluation.
• Support development of marketing plans and creative strategy, including assisting with creative briefs that define campaign objectives, target audiences, positioning, and key messaging.
• Develop media plans and budget allocations for assigned programs, manage program marketing budgets, and maintain ongoing budget responsibility to support maximum ROI.
• Coordinate development of key art and campaign assets for advertising and public-facing communications across digital, print, outdoor, broadcast, web, email, direct mail, flyers, and onsite signage and materials.
• Ensure timely collection, trafficking, and distribution of campaign assets across all channels so materials reach the right platforms on schedule.
• Measure and analyze marketing effectiveness and ROI in collaboration with the Associate Director of Relationship Marketing & Analytics, Director of Marketing Operations, and Director of Marketing, using data to guide recommendations and campaign adjustments.
• Support direct marketing campaigns (email and direct mail) for assigned programs in partnership with the Associate Director of Relationship Marketing & Analytics.
• Collaborate with the Social Media Manager to develop program-related social and content strategy.
• Stay current on developments in marketing, audience development, digital engagement, and performing arts, applying insights to help BAM operate with initiative and innovation.
• Represent BAM marketing with internal and external partners, and support equitable and inclusive community building as a positive ambassador in the community.
• Perform additional duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, business, arts administration, or a related field (preferred). Equivalent education and relevant professional experience may be considered.
• 3–5 years of progressive marketing experience, preferably in performing arts, entertainment, or cultural industries.
• Demonstrated experience building and executing integrated marketing campaigns across multiple channels, including email, digital advertising, social media, direct mail, partnerships, and other promotional channels to meet institutional goals.
• Experience using sales and audience data to evaluate performance and make marketing recommendations.
• Experience managing multiple projects at once, including campaign schedules, budgets, creative deliverables, approvals, and deadlines.
• Experience collaborating with creative teams, digital or media agencies, external partners, and internal stakeholders.
• Familiarity with CRM, ticketing, email marketing, analytics, and project-management platforms; Tessitura and other arts/cultural marketing systems is a plus.
• Interest in contemporary performing arts and BAM’s programming.
• Comfort working with DEI concepts, programs, and initiatives.
• Knowledge of MS Office Suite and Google Suite.
• Strong written and verbal communication skills, with the ability to work across departments and levels.
• Highly organized, detail-oriented, and able to manage competing priorities in a fast-paced environment.
• Proactive ownership of work, with sound judgment and decision-making, plus discretion and professionalism when working with artists, senior leadership, partners, and sensitive information.
• Strong project management skills, including coordinating contributors and providing feedback while meeting deadlines.

Working Conditions

• Administrative work (Category 1).
• Primarily onsite (3+ days), with occasional flexibility to work remotely as workload allows.
• Occasional movement within the office; frequent oral communication; ability to use fingers and hands; close visual acuity for computer-based tasks and preparation of data and figures.
• Willingness to work evening and/or weekend hours.

Compensation & Eligibility

$72,800 per year. This position is represented by Local 2110 and paid according to the BAM/UAW Local 2110 Collective Bargaining Agreement. Full-time, non-exempt, and eligible for benefits.

Application Instructions

Complete an online application through BAM’s website. No phone calls, emails, or walk-ins. Internal applicants must apply through BAM’s website.

Equal Opportunity

Brooklyn Academy of Music is an Equal Opportunity Employer. BAM recognizes that historic institutional practices can create non-inclusive environments and is working to address diversity and inclusion in all forms, with support from the Marketing and Communications division.