Marketing Lead

DiligenceSquared is building its marketing function from the ground up and is hiring its first marketing hire: a Marketing Lead based in New York, NY (onsite). This role will own the marketing playbook and drive pipeline in close collaboration with private equity deal teams and the founders.

You will shape positioning and bring it to life across content, paid, partnerships, PR and speaking, events, and the website, with a focus on execution quality and measurable impact.

Role overview

• Build and own a complete marketing plan to drive pipeline with private equity deal teams
• Partner directly with founders to refine positioning and guide execution across multiple channels
• Translate client work and insights into compelling, audience-ready messaging

Responsibilities

• Own the content calendar and publishing across company and founder channels, including LinkedIn posts, articles, case studies, research pieces, and newsletters
• Collaborate with founders and the delivery team to convert client work and insights into high-quality content
• Run and optimize paid campaigns across LinkedIn, search, and other relevant channels, including creative and copy, targeting, testing, and performance measurement
• Develop marketing partnerships with vendors and organizations that reach target buyers, including co-marketing, joint content, webinars, newsletters, and events
• Increase visibility for DiligenceSquared and its founders by securing podcasts, conference speaking, panels, and relevant media coverage
• Own events end to end, including hosted dinners, roundtables, conferences, sponsorships, and VIP experiences from concept and guest lists through invitations, execution, and follow-up to generate pipeline
• Own website content, structure, case studies, and landing pages, and improve discoverability through traditional search and AI assistants
• Track performance across channels and events, identify what drives engagement and pipeline, and continuously refine investment decisions

Requirements

• 4 to 7 years of experience in marketing, communications, content, investor relations, or another relevant client-facing role, ideally in private markets, professional services, research, advisory, or another high-trust B2B environment
• Excellent writing, with the ability to turn complex ideas into clear, concise, credible work for a sophisticated investment audience
• Strong editorial and brand judgment, knowing what to publish and how to keep content sharp and engaging without feeling over-marketed
• Polished experience with senior audiences, including comfort hosting dinner for PE partners and representing DiligenceSquared professionally in any setting
• High initiative, with the ability to develop a point of view and take ownership from there
• Fluent with AI tools, using AI as part of everyday workflow to produce high-quality work faster
• Commercial and analytical mindset, understanding program costs, outcomes, and where to invest more or less
• Hands-on and adaptable, able to shape strategy and execute details

Technologies

• LinkedIn
• Search
• AI assistants

Benefits

• Meaningful early-stage equity and the opportunity to build the marketing function from the ground up
• First marketing hire at a YC-backed company with real revenue and strong client traction
• Competitive compensation with high ownership and very little bureaucracy
• A small, senior team that collaborates closely, with regular offsites, team dinners, and meals together at the office

Bonus

• Experience marketing or selling to private equity
• Experience at an investment firm, consulting firm, research business, or other professional services organization
• A working understanding of paid marketing, SEO, and how AI assistants surface content
• Previous startup experience

Compensation

• $110,000 - $150,000 per year