Marketing Manager

Renuity is building its central marketing capabilities and is seeking a hands-on Marketing Manager based in Madison, WI. This onsite role supports multi-market growth by connecting analytics to execution, helping teams measure lead performance across digital, traditional, and face-to-face channels. You will work alongside the Senior Director of Marketing and Home Base marketing teams to track KPIs, validate attribution, and ensure local campaigns are accurately planned and optimized.

What you’ll do

• Track ongoing performance across lead sources, monitoring campaign KPIs across digital, traditional, and face-to-face (F2F) channels.
• Create and maintain weekly and monthly reporting at the market, product, and source level, measuring results against established goals.
• Partner with business leaders to monitor tracking accuracy and ensure lead attribution is correct and consistent, including call scripting and campaign timing while analyzing performance with data.
• Research and identify local marketing opportunities across local print, direct mail, radio, local broadcasting, and local partnerships in Mad City markets.
• Conduct market research to spot competitive activity, emerging opportunities, and local trends that can inform marketing strategy.
• Collaborate with the Events team to source additional event opportunities in each market and evaluate fit based on audience profile, cost, and lead generation potential.
• Coordinate campaign execution across markets with the Home Base marketing team, aligning timelines, assets, and targeting details.
• Brief creative requests with market-specific context and performance insights, and review assets for brand consistency and messaging accuracy.
• Act as a market-level point of contact for campaign questions, ensuring local nuances are reflected in planning.
• Maintain organized records of campaign details, including source codes, spend commitments, and performance history to support analysis and planning.
• Review division invoices and accruals provided by the Accounting team to verify accuracy of marketing expenses.
• Ensure proper tracking is set up across active campaigns, validating UTM parameters, call tracking numbers, and offline source codes so data flows correctly into reporting systems.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–6+ years of experience in direct-to-consumer lead generation or B2C marketing, with a demonstrated focus on performance analysis and multi-channel campaign execution.
• Experience with digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio).
• Strong analytical and structured thinking, including the ability to interpret data, identify what matters, simplify insights, and share concise recommendations to senior stakeholders.
• Ability to manage a heavy project load in a fast-paced environment with multiple simultaneous workstreams.
• Strong written and verbal communication skills, with the ability to work cross-functionally across marketing, sales, and operations teams.
• Background in home services, home improvement, or other in-home direct-to-consumer business models, and experience coordinating multi-market campaigns is a plus.
• Familiarity with face-to-face (F2F) or field marketing programs, including the ability to analyze and report on performance alongside other channels and evaluate local sponsorship or community marketing opportunities is a plus.

Tools and systems

• Microsoft Office 365 Suite
• ADP
• Lead Perfection
• Salesforce

Computer operations: To perform this job successfully, you must have strong knowledge of Microsoft Office 365 Suite and the ability to learn and effectively use applications such as ADP, Lead Perfection, Salesforce, and other tools used in your day-to-day work.

Work environment and physical requirements

• Office, retail/store, warehouse, call center, and field-based or canvassing environments may apply.
• Tasks may involve remaining stationary for extended periods, frequent movement (walking, bending, reaching, stairs), using hands and fingers to operate computers and equipment, and occasional lifting or moving items up to 25 lbs.
• Work may occur indoors and outdoors in varying conditions. Reasonable accommodations will be made for individuals with disabilities.

Travel, classification, and other notes

• Travel: This position does not require regular travel; occasional travel may be requested for training, meetings, or special projects.
• Job classification: Exempt from the overtime provisions of the Fair Labor Standards Act. Salary and benefits are paid consistent with Renuity’s salary and benefits policy.
• Other duties: This job description is not designed to be a comprehensive listing of activities, duties, or responsibilities, and duties may change as needed.