Marketing Lead

Own outcomes, run the budget, and build your marketing function solo. brightSTAR Communities is hiring a Marketing Lead for an onsite role in Cincinnati, OH. This build-first position starts as a hands-on builder role using AI to generate community demand, then grows in scope and ownership as the portfolio scales.

What you’ll do

• Set the marketing strategy and own the marketing budget from planning through execution.
• Build a forward-looking promotion and campaign calendar in partnership with Operations, ensuring campaigns, creative, and outreach are ready before launch.
• Lead paid and owned digital across search, social, Facebook Marketplace, listing sites, email, and organic channels.
• Own the website, SEO, and AI search visibility, plus HubSpot and integrations to the property management platform so leads are captured, routed, and followed up.
• Define lead sources and funnel metrics, and report on cost per lead, cost per move-in, and return on spend.
• Hold marketing accountable to occupancy, leasing, and home sales, not activity metrics.
• Own brand standards, press releases, media relations, LinkedIn and social presence, and online reputation across local listings and reviews.
• Direct sign, print, and media vendors to deliver signage, collateral, promotional products, and events that equip community teams.
• Ensure each new community launch is smooth with website presence, listings, signage, and announcements ready on day one.
• Support seller-facing outreach for the Acquisitions team.
• Build and document AI workflows, agents, and automated content pipelines that let you run marketing solo at full-team output.
• Work closely with Operations, Acquisitions, Asset Management, and the executive team to align marketing with growth priorities.

Skills and requirements

• 2–4 years of hands-on, full-stack marketing experience with a track record of owning outcomes.
• Broad, practical experience across multiple functions: paid digital (search and social), internally managed channels (email, web, SEO, social), plus brand and collateral.
• A demonstrated, verifiable track record of using AI to multiply output with workflows, agents, or automated content pipelines. You will be asked to demonstrate live.
• Working fluency with HubSpot (or comparable CRM) and Google Analytics, including lead attribution and funnel conversion.
• Excellent written and verbal communication with the ability to present strategy and results to executives.
• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• Legally authorized to work in the United States and able to pass a pre-employment background and drug screening.
• brightSTAR Communities maintains a drug-free and tobacco-free workplace.

Tools you’ll use

• AI search visibility
• HubSpot
• Google Analytics
• CRM
• Facebook Marketplace

Compensation and schedule

$65,000 - $85,000 per year

Full Time, office based (onsite in Cincinnati, OH)

Benefits

• Affordable Medical, Dental, and Vision insurance options
• HSA with a monthly Company contribution for those who elect a high-deductible health care plan
• 401(k) with a generous Company match
• 401(k) matching
• Health insurance
• Paid time off

How this role grows

• Phase 1 – Build the Engine: run the marketing function solo, AI-first.
• Prove the playbook: channels, content systems, attribution, and AI workflows designed to make one person as productive as a small team.
• Phase 2 – Scale It: as brightSTAR grows, shape the team, budget, and structure around you.

Hiring process

• All candidates complete a Culture Index survey as the first step.
• Finalists complete a live AI workflow demonstration, with a screen-share to show a workflow you built that compresses days or weeks into hours using a realistic artifact (for example, a messy lead-source report or monthly ad performance summary).
• No pre-prepared slides.