Marketing Executive
Job Description
At S&P Global, the Marketing Executive helps bring Women’s Portfolio marketing to life through coordinated, integrated campaigns. You will support portfolio communications and day-to-day execution across social media, email, PR, sponsorship promotions, event content, and digital updates, all with a premium, white-glove experience in mind.
This onsite role is based in New York, NY and is designed for a marketer who can manage timelines, produce content, and translate campaign performance into actionable improvements across multiple channels.
Role Overview
The Marketing Executive supports the execution of integrated marketing campaigns across the Women’s Portfolio for S&P Global. The role is responsible for portfolio communications, social media, sponsorship promotions, PR execution, content planning, and supporting the overarching marketing strategy.
Responsibilities
- Develop and manage the annual social media content calendar.
- Own the day-to-day execution of the Women’s Portfolio social media channels.
- Create and publish content promoting events, speakers, sponsors, Leadership Circle programs, partnerships, and portfolio news.
- Coordinate portfolio communications, including Save the Dates, event launches, speaker announcements, pricing campaigns, surveys, and “What’s New” updates.
- Monitor engagement and recommend opportunities to improve reach and performance.
- Support the execution of integrated marketing campaigns across all Women’s Portfolio events.
- Build and schedule email campaigns, landing pages, website updates, and digital assets as required.
- Coordinate campaign timelines and marketing calendars.
- Support attendee acquisition through registration campaigns, pricing promotions, and retention initiatives.
- Execute sponsor promotional campaigns across email, website, social media, mobile app, and onsite channels.
- Coordinate sponsor announcements, sponsored content, and promotional opportunities.
- Work with Sales and Client Services to maximize sponsor visibility and value.
- Coordinate marketing deliverables associated with media, association, and strategic partnerships.
- Execute cross-promotional marketing campaigns with portfolio partners.
- Draft press releases, keynote announcements, event launch communications, and media materials.
- Track partnership and PR deliverables to ensure all commitments are fulfilled.
- Coordinate onsite photography and videography across the Women’s Portfolio, including content briefs and shot lists for production partners.
- Manage content capture during events, ensuring key speakers, sponsors, networking experiences, and attendee moments are documented.
- Build and maintain a content library to support year-round marketing.
- Repurpose photography and video assets across social media, websites, newsletters, promotional campaigns, and post-event recaps.
- Monitor competitor events, pricing, marketing campaigns, sponsorship offerings, and attendee experiences.
- Research industry trends and best practices, then share insights and recommendations with the marketing team.
- Attend key Women’s Portfolio events and support branding, signage, networking experiences, registration, and attendee communications.
- Coordinate live social media coverage and onsite content creation.
- Ensure all marketing touchpoints deliver a premium, white-glove experience.
- Track campaign performance across email, social media, sponsorship promotions, partnerships, and PR.
- Maintain marketing calendars, campaign documentation, and project timelines, including post-event reporting and performance analysis.
Requirements
- 2-4 years of experience in event marketing, communications, brand marketing, or digital marketing.
- Strong writing, communication, and organizational skills.
- Experience managing social media channels and marketing campaigns.
- Ability to manage multiple projects in a fast-paced environment.
- Experience with B2B events or conferences is preferred.
- Familiarity with email marketing platforms, CMS, and CRM systems is a plus.
Technologies
- Email marketing platforms
- CMS
- CRM systems
Compensation and Success Measures
- Salary: USD 80,000 per year
- Experience level: 2+ years
Success measures include timely execution of marketing campaigns, social media growth and engagement, sponsor promotion and partnership fulfilment, PR execution and communications quality, content production and utilization, website and email accuracy, contribution to attendee acquisition and portfolio engagement, and delivery of a consistent, premium Women’s Portfolio brand experience.
Benefits
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off to help keep you energized.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: Perks for partners and little ones.
- Beyond the Basics: Retail discounts and referral incentive awards.
- Compensation details: Anticipated base salary range for this position of up to $80,000 per year (US candidates only).
- Incentives: Eligible for an annual incentive plan.