Manager, Global Brand Media

The Manager, Global Brand Media role at DXC Technology plans, manages, and optimizes paid media that supports DXC’s global brand strategy and campaigns. The position converts campaign objectives into integrated media strategy, leads an external media agency day to day, and drives measurement, optimization, and ongoing learning.

Responsibilities

• Translate DXC brand and campaign objectives into integrated paid-media plans.
• Support the development of the annual and campaign-specific media strategy across global markets.
• Recommend channel mix across premium video/CTV, business media, digital publishing, programmatic/display, LinkedIn, YouTube, audio, partnerships, and account-based media.
• Define media roles across awareness, preference, consideration, and account engagement.
• Develop audience strategies focused on senior business decision-makers, technology leaders, priority industries, and strategic accounts.
• Connect brand media with vertical activity, ABM, and retargeting to build a coherent audience journey.
• Act as the day-to-day lead for DXC’s external media agency, including partnership on agency briefs with the Brand team.
• Review and challenge agency recommendations across audience, channel mix, geography, investment, reach, frequency, and timing.
• Manage weekly agency status, optimization, and performance reviews, including clarity on ownership between agency-managed and DXC-managed media.
• Track agency deliverables, media commitments, and key campaign milestones; escalate investment, delivery, or performance risks as appropriate.
• Maintain oversight of media budgets, allocations, and commitments, including tracking investment by market, audience, channel, publisher, and campaign.
• Partner with the agency and internal teams to identify opportunities to reallocate investment based on performance.
• Support evaluation of publisher partnerships and new media opportunities, ensuring investment decisions can be explained to Brand leadership.
• Work with Finance and Procurement on media-related budget and commercial processes.
• Translate approved media plans into creative requirements, including formats, specifications, and delivery deadlines.
• Brief Lead and the Creative Studio on media requirements, while Lead retains ownership of the creative response.
• Maintain visibility into media deadlines, asset readiness, trafficking, and launch status, ensuring correct approved assets and landing destinations.
• Identify media and inventory risks early enough for the creative team to respond, and coordinate readiness checkpoints across media, creative, digital, and agency teams.
• Ensure media requirements inform creative development without allowing the media plan to dictate the creative idea.
• Define media KPIs and learning agendas with Brand, Analytics, and agency partners.
• Monitor performance across audiences, channels, publishers, markets, and creative; lead optimization discussions and convert performance data into recommendations for targeting, channel mix, investment, and creative needs.
• Partner with Analytics to understand behavior beyond media delivery, including quality of traffic and on-site engagement.
• Create clear, concise media-performance reporting for Brand leadership.
• Stay current on B2B media trends, platforms, audience capabilities, and measurement, bringing forward approaches relevant to enterprise technology and C-suite audiences.
• Improve DXC’s approach to programmatic, paid social, ABM, and premium media partnerships by establishing repeatable media planning, briefing, reporting, and optimization practices.
• Build stronger institutional media knowledge within DXC to reduce reliance on agency expertise.

Requirements

• 5–7+ years of media planning, paid media, or integrated marketing experience, ideally across B2B, enterprise technology, or similarly complex categories.
• Authorization to work in the US without requiring sponsorship now or in the future.
• Agency-side media planning experience highly valuable; combined agency and client-side experience ideal.
• Strong knowledge of digital, paid social, programmatic, video/CTV, and publisher media.
• Experience with LinkedIn, YouTube, and B2B/ABM audience strategies.
• Experience managing or working closely with external media agencies.
• Ability to manage significant media budgets and interpret media plans and performance reports.
• Working knowledge of media measurement, including reach, frequency, CPM, engagement, brand lift, and digital/site behavior.
• Strong analytical skills and curiosity about performance outcomes.
• Excellent project-management skills to manage multiple campaigns, markets, and deadlines.
• Strong communication skills to make complex media recommendations understandable to non-media stakeholders.
• Collaborative working style across Creative, Digital, Analytics, Demand Generation, and external partners.
• Comfort moving between strategy and execution.

Benefits

• Health, dental, and vision insurance coverage
• Employee wellness
• Life and disability insurance
• A retirement savings plan
• Paid holidays
• Paid time off

Compensation

USD 95,900 - 178,100 per year (estimated current compensation range for this position).

Disability Accommodations

If you are an individual with a disability, a disabled veteran, or a wounded warrior and you are unable or limited in your ability to access or use this site due to a disability, you may request a reasonable accommodation by contacting DXC Technology via email. DXC Technology will respond only to requests for accommodations due to a disability.

Location

New York, NY (onsite)