Hoover Met Complex is seeking a Marketing Manager to lead revenue-driven initiatives on-site in Hoover, Alabama. This role focuses on building structured marketing systems, demand generation, customer acquisition, and on-site conversion to grow programs, participation, and memberships within a collaborative, championship-level team dedicated to community enrichment and personal growth.
Responsibilities
- Develop and implement marketing strategies that directly influence program registrations, bookings, and memberships
- Create seasonal demand plans aligned with camps, leagues, and events in the programming calendar
- Own campaign performance and refine strategies based on revenue outcomes
- Manage email marketing programs
- Oversee paid media campaigns across Meta and Google platforms
- Direct social media and content marketing campaigns
- Coordinate content production including ad copy, blog posts, and promotional assets
- Enhance in-venue conversion through front desk alignment and scripting
- Improve in-venue conversion through QR codes and signage
- Empower staff and optimize communication to boost on-site conversions
- Ensure every program has a clear path from awareness to registration
- Track and report key KPIs: registrations, revenue, cost per acquisition, and database growth
- Provide actionable insights and optimization recommendations
- Manage the marketing budget in partnership with the General Manager
- Coordinate with vendors across print, digital, signage, and web
- Support sponsorship activation and fulfillment
Requirements
- Three to five years of experience in marketing or a related field
- Strong understanding of business fundamentals, including budgeting, planning, and KPI tracking
- Excellent communication and organizational skills
- Ability to manage multiple projects and execute with speed and accuracy
- Proficiency in Microsoft Office and core marketing tools
Technologies
- HubSpot
- Constant Contact
- Mailchimp
- Canva
- Adobe Creative Suite
- Microsoft Office
- Meta
- Google Ads
Location
Hoover, AL
Department
MARKETING
Reports To
GENERAL MANAGER
Status
FULL-TIME (EXEMPT)
About the Company
The Hoover Met Complex is a premier sports, recreation, and entertainment destination focused on improving the health and economic vitality of Hoover, AL. You will join a championship level team dedicated to fun, fulfillment, and service, built to enrich the community as well as your career and personal growth. The facility is managed by Sports Facilities Management, LLC, part of The Sports Facilities Companies. SFC is recognized as a leading resource for managing and developing sports, recreation, wellness, and events facilities, with a collaborative and supportive culture that fosters career growth. SFC has earned national recognition as a Top Workplace and emphasizes entrepreneurship, teamwork, accountability, excellence, and service as it continues to grow.
Position Summary
The Venue Marketing Manager will lead marketing efforts for Hoover Met Complex, charged with driving revenue through structured marketing systems, demand generation, customer acquisition, and on-site conversion. Marketing is viewed as a core business function responsible for filling programs, driving participation, and cultivating repeat customers.
Additional Notes
Occasional travel for training or regional support may be required.
