Marketing Jobs in Centennial, CO

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14d ago

Performance Marketing Operations Manager, O&O Lead Generation

Local Hero Centennial, CO 🇺🇸 Remote

Centennial, CO

14d ago

$70k - $80k/yr Full time Marketing Campaign Management Channel Management

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Job Description

Local Hero is hiring a Performance Marketing Operations Manager, O&O Lead Generation for a remote Colorado-based role to oversee hands-on execution, tracking, QA, and optimization of Owned & Operated lead-generation programs across pay-per-call, pay-per-lead, and CPA channels.

Responsibilities

Convert leadership initiatives into clear, actionable tasks with defined timelines.
Coordinate with internal teams (executive, development, accounting) and external partners to support program launches.
Manage workflows, timelines, and task tracking across multiple workstreams.
Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other channels.
Uphold operational excellence across pay-for-performance marketing initiatives.
Support end-to-end tracking across performance marketing channels.
Configure and QA tracking across platforms.
Ensure data flows correctly from source → lead → conversion → revenue.
Identify and resolve basic tracking gaps and escalate when needed.
Support attribution and measurement across customer acquisition channels.
Help maintain the reporting infrastructure required to evaluate pay-for-performance program success.
Build and maintain daily and weekly reporting dashboards.
Track key metrics such as CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency.
Translate data into clear, actionable updates for stakeholders.
Monitor lead quality, monetization, and operational performance indicators.
Build and maintain spreadsheets and reporting infrastructure.
Help improve processes for setup, QA, and reporting.
Identify opportunities to improve efficiency, scalability, and data accuracy.
Act as a connector between strategy, development, marketing, and operations with broad stakeholder alignment.
Support communication and execution across multiple O&O and pay-for-performance initiatives.
Set up campaigns and tracking; build and maintain detailed spreadsheets.
Manage day-to-day execution details; monitor lead flow and campaign performance.
Deliver results through disciplined, high-level execution of fundamentals.

Requirements

1–3 years of performance marketing experience in an Owned & Operated lead generation environment supporting pay-for-performance customer acquisition programs.
Bachelor’s Degree minimum in a related field; strongly preferred.
Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs.
Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes.
Proficiency in Excel or Google Sheets; basic HTML knowledge.
Experience with tracking, attribution, and data workflows.
Familiarity with lead generation or affiliate platforms.
Strong organization, attention to detail, and the ability to manage multiple projects independently.
Demonstrated performance marketing experience in an O&O lead generation environment.
Experience supporting pay-for-performance customer acquisition programs where success is measured by leads, calls, conversions, revenue, and profitability.
Hands-on experience with outbound dialing, direct mail, paid media, affiliate marketing, or other lead generation channels.
Experience in environments where revenue is directly tied to lead quality, conversion rates, and downstream performance.
Solid understanding of direct-response marketing and lead monetization models.
Experience with Google Analytics/GTM, Everflow, Forma, WordPress, and Fluent Forms.

Technologies

Google Analytics
Google Tag Manager (GTM)
Everflow
Forma
WordPress
Fluent Forms
Excel
Google Sheets

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Flexible Spending Account (FSA) plan
Legal Assistance plan
Pet Insurance discount through the ASPCA
Remote-friendly with potential onsite or hybrid options for Boulder, CO residents
Supportive, collaborative culture

What success looks like

Setting up campaigns and tracking with accuracy and consistency
Building and maintaining comprehensive spreadsheets and dashboards
Performing thorough QA on data and systems
Managing day-to-day execution details with an operator mindset
Maintaining a detail-oriented approach and data integrity
Efficiently handling repetitive, hands-on tasks while keeping momentum
Introducing structure to fast-moving environments and aligning teams
Advancing scalable O&O lead generation programs
Driving operational excellence across pay-for-performance initiatives
Maximizing lead quality, conversion performance, and revenue outcomes
Collaborating remotely with potential onsite or hybrid work near Boulder, CO

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