Performance Marketing Operations Manager, O&O Lead Generation

Local Hero is hiring a Performance Marketing Operations Manager, O&O Lead Generation for a remote Colorado-based role to oversee hands-on execution, tracking, QA, and optimization of Owned & Operated lead-generation programs across pay-per-call, pay-per-lead, and CPA channels.

Responsibilities

• Convert leadership initiatives into clear, actionable tasks with defined timelines.
• Coordinate with internal teams (executive, development, accounting) and external partners to support program launches.
• Manage workflows, timelines, and task tracking across multiple workstreams.
• Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other channels.
• Uphold operational excellence across pay-for-performance marketing initiatives.
• Support end-to-end tracking across performance marketing channels.
• Configure and QA tracking across platforms.
• Ensure data flows correctly from source → lead → conversion → revenue.
• Identify and resolve basic tracking gaps and escalate when needed.
• Support attribution and measurement across customer acquisition channels.
• Help maintain the reporting infrastructure required to evaluate pay-for-performance program success.
• Build and maintain daily and weekly reporting dashboards.
• Track key metrics such as CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency.
• Translate data into clear, actionable updates for stakeholders.
• Monitor lead quality, monetization, and operational performance indicators.
• Build and maintain spreadsheets and reporting infrastructure.
• Help improve processes for setup, QA, and reporting.
• Identify opportunities to improve efficiency, scalability, and data accuracy.
• Act as a connector between strategy, development, marketing, and operations with broad stakeholder alignment.
• Support communication and execution across multiple O&O and pay-for-performance initiatives.
• Set up campaigns and tracking; build and maintain detailed spreadsheets.
• Manage day-to-day execution details; monitor lead flow and campaign performance.
• Deliver results through disciplined, high-level execution of fundamentals.

Requirements

• 1–3 years of performance marketing experience in an Owned & Operated lead generation environment supporting pay-for-performance customer acquisition programs.
• Bachelor’s Degree minimum in a related field; strongly preferred.
• Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs.
• Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes.
• Proficiency in Excel or Google Sheets; basic HTML knowledge.
• Experience with tracking, attribution, and data workflows.
• Familiarity with lead generation or affiliate platforms.
• Strong organization, attention to detail, and the ability to manage multiple projects independently.
• Demonstrated performance marketing experience in an O&O lead generation environment.
• Experience supporting pay-for-performance customer acquisition programs where success is measured by leads, calls, conversions, revenue, and profitability.
• Hands-on experience with outbound dialing, direct mail, paid media, affiliate marketing, or other lead generation channels.
• Experience in environments where revenue is directly tied to lead quality, conversion rates, and downstream performance.
• Solid understanding of direct-response marketing and lead monetization models.
• Experience with Google Analytics/GTM, Everflow, Forma, WordPress, and Fluent Forms.

Technologies

• Google Analytics
• Google Tag Manager (GTM)
• Everflow
• Forma
• WordPress
• Fluent Forms
• Excel
• Google Sheets

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance
• Flexible Spending Account (FSA) plan
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• Remote-friendly with potential onsite or hybrid options for Boulder, CO residents
• Supportive, collaborative culture

What success looks like

• Setting up campaigns and tracking with accuracy and consistency
• Building and maintaining comprehensive spreadsheets and dashboards
• Performing thorough QA on data and systems
• Managing day-to-day execution details with an operator mindset
• Maintaining a detail-oriented approach and data integrity
• Efficiently handling repetitive, hands-on tasks while keeping momentum
• Introducing structure to fast-moving environments and aligning teams
• Advancing scalable O&O lead generation programs
• Driving operational excellence across pay-for-performance initiatives
• Maximizing lead quality, conversion performance, and revenue outcomes
• Collaborating remotely with potential onsite or hybrid work near Boulder, CO