Marketing and Advertising Manager
Job Description
The Sarasota Concert Association is seeking a full-time, salaried Marketing and Advertising Manager to support the organization’s outreach and concert-related communication efforts. The role reports to the Executive Director and works primarily from home with weekly onsite meetings, along with evening presence at concerts and receptions as needed.
About the Organization
The Sarasota Concert Association (SCA), celebrating its 82nd season, presents world-renowned orchestras, chamber ensembles, and recitalists across the Sarasota region. Programming includes 5 Great Performers Series concerts, 4 free Music Matinees, special event concerts, and fundraising events.
Key Responsibilities
- Support marketing campaign planning, collaborating with the Executive Director to produce print and electronic media.
- Create and manage the organization’s Marketing calendar.
- Distribute concert promotional materials including flyers, rack cards, and postcards.
- Identify and execute group sales campaigns and audience development opportunities.
- Plan event outreach details and represent the organization with a booth or table at festivals and farmers markets.
- Create and maintain the season advertising calendar.
- Oversee the advertising schedule, including ad creation and placement across publications.
- Coordinate with the graphic designer to ensure ads are produced, reviewed, and approved by the Executive Director in a timely manner, then submitted to ad representatives.
- Solicit and manage advertising for the SCA Great Performers Series program book.
- Create eblasts and manage SCA social media communications.
- Write and distribute press releases to media contacts and keep calendar listings up to date.
- Work with the Executive Director on concert operation details and provide onsite support for concerts, including assistance backstage with artists or in the lobby supporting the Box Office.
- Arrange valet parking for concerts; produce and deliver signage; and coordinate deliveries of stage plants and program books to venues.
- Hang signage and transport box office supplies from the storage unit to concert locations.
- Maintain storage unit files and supplies, ensuring archival materials remain current.
Required Qualifications
- At least 3 years of experience in a role with similar responsibilities.
- Proficiency in Microsoft 365 applications.
- Excellent writing ability and strong organizational skills, including proofreading and multi-tasking.
Work Location and Schedule
This is a hybrid position based in Sarasota, FL, with work primarily conducted from home. Weekly onsite meetings are required, along with evening presence at concerts and receptions.
Compensation
USD 50,000 per year.
Benefits
- Paid time off