Axil is expanding its creator-driven commerce practice in Beverly Hills and is seeking a Senior Affiliate Marketing & TikTok Shop Growth Manager to lead and scale our affiliate programs and social commerce initiatives. The role combines strategic leadership with hands-on execution across TikTok Shop, TikTok LIVE, Instagram, Meta platforms, and other emerging creator ecosystems to drive revenue and build durable creator partnerships.
Responsibilities
- Develop and expand affiliate and influencer programs across TikTok Shop, Instagram, Meta platforms, and emerging social commerce channels
- Identify, onboard, and manage creators, influencers, affiliates, ambassadors, and live sellers
- Create scalable creator partnership strategies that balance brand awareness with revenue growth
- Define and administer affiliate commissions, creator incentives, promotional campaigns, and partnership agreements
- Cultivate long-term relationships with top performers and strategic partners
- Drive TikTok Shop affiliate growth initiatives and creator activation programs
- Oversee TikTok LIVE strategy, including creator collaborations, livestream campaigns, promotions, and conversion optimization
- Implement initiatives to improve GMV, affiliate sales, creator participation, conversion rates, and customer acquisition
- Monitor TikTok Shop trends, algorithm updates, platform tools, and new social commerce opportunities
- Coordinate product launches and promotional campaigns within TikTok Shop ecosystems
- Track, analyze, and optimize campaign performance across affiliate and creator channels
- Measure KPIs such as revenue growth, ROAS, CAC, affiliate conversion rates, engagement, traffic, and creator performance
- Provide reporting, strategic recommendations, and growth opportunities to leadership
- Identify top-performing creators and scale successful partnerships
- Collaborate with creative, eCommerce, paid media, and product teams to align campaign messaging and launch strategies
- Support creator-focused marketing initiatives and user-generated content strategies
- Coordinate product seeding, campaign calendars, discount codes, affiliate links, and creator communication
- Support trade shows, livestream activations, and promotional launches when applicable
Requirements
- 5+ years of experience in affiliate marketing, influencer marketing, creator partnerships, social commerce, or digital growth marketing
- Hands-on experience with TikTok Shop and/or TikTok LIVE commerce
- Strong understanding of influencer negotiations, affiliate structures, creator compensation models, and campaign management
- Proven ability to drive measurable sales growth through creator and affiliate channels
- Experience managing influencer relationships, outreach campaigns, and large-scale affiliate programs
- Strong analytical, organizational, and communication skills
Technologies
- TikTok Shop Seller Center
- TikTok Affiliate Center
- Shopify
- Affiliate marketing platforms
- Influencer outreach and CRM tools
- Excel / Google Sheets reporting
- Meta Business Suite
- Social media analytics platforms
- Basic understanding of paid social advertising and attribution tracking
Position Overview
The ideal candidate is a senior practitioner who can both architect and execute creator ecosystems that drive revenue. This role requires hands-on experience with TikTok Shop operations, creator affiliate programs, live selling strategy, and performance analytics, combined with a strategic eye for brand-building and direct-response commerce. You will work cross-functionally with leadership, creative, eCommerce, paid media, and product teams to drive customer acquisition, brand visibility, and revenue growth through affiliate and creator channels.
Employment Structure
- Full-time employment
- Fractional leadership
- Consultant or contract arrangements
- Hybrid or remote structures based on experience and qualifications
Compensation
Pay is competitive and commensurate with experience, structure, and qualifications.
- Pay: USD 80,000.00 - 100,000.00 per year
Work Location
Hybrid remote in Beverly Hills, CA 90212