Marketing and Sales Director

Carriage Crossing Senior Living of Champaign, located in Champaign, Illinois, seeks a Marketing and Sales Director to lead the community's marketing and sales program on site. The role centers on building referral networks, managing the CRM, and aligning marketing with sales to drive occupancy and revenue while reflecting the organization's values of love, compassion, and dignity. This position offers a salary range of USD 51,000 to 56,000 per year, with an Associate Degree preferred.

Responsibilities

• Directs the community marketing and sales program, delivering innovative strategies to achieve optimal resident occupancy.
• Builds and nurtures relationships with local professionals, including physicians, senior centers, and home health providers, to expand referrals and collaboration opportunities.
• Maintains an engaging social media presence with content that highlights the organization’s mission and core values of love, compassion, and dignity.
• Manages multiple marketing channels, such as paid advertising, digital platforms, and traditional outreach, to engage residents, employees, and stakeholders.
• Aligns marketing and sales efforts by developing and executing strategies that generate leads, nurture relationships, and drive revenue through integrated campaigns and outreach.
• Provides personalized tours for prospective residents and families, delivering a warm and memorable experience that reflects compassionate, high-quality care.
• Executes follow-up plans to nurture inquiries and address questions promptly.
• Oversees the CRM to maintain leads, track follow-ups, and optimize sales and marketing activities.

Requirements

• Associate degree preferred.
• Valid driver’s license required.
• Three or more years of experience in sales, marketing, or community outreach.
• Experience in assisted or supportive living preferred.
• Exceptional communication and interpersonal skills.
• Strong closing abilities.
• Ability to analyze market trends and make data-driven decisions.

Benefits

• Opportunities for growth within the organization.
• Medical, dental, and vision coverage options available.
• Work-life balance and paid time off.
• EAP and Maven family planning program.
• Biweekly 401(k) employer match.
• Self-service payroll and daily pay options.
• Comprehensive 401(k) plan with matching.
• Employee assistance program and health insurance.
• Paid time off and professional development support.
• Referral program.

Work Location

On site in Champaign, Illinois.