Director of Marketing

American Medical Associates is seeking a Director of Marketing for a nursing home serving the Upstate New York region. This onsite role in Norwich, NY focuses on growing local visibility and strengthening referral relationships while building marketing plans designed to support admissions and census targets. Compensation is $70,000 to $75,000 per year.

What you’ll do

You will lead marketing efforts that connect the facility with the people and organizations that influence referrals and resident placement. The work is grounded in relationship building, clear brand representation, and ongoing strategy refinement based on performance and market changes.

• Build and maintain strong ties with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.
• Represent the facility at community events, senior centers, and civic organizations to increase visibility.
• Develop and implement comprehensive marketing plans aimed at meeting admissions and census goals.
• Maintain consistent brand messaging, visual identity, and positive representation across all channels.
• Track trends, assess competitors, and use data to guide marketing strategy.

What you bring

• A strong understanding of marketing principles, strategies, and tactics.
• Marketing experience in long-term care.
• Existing connections to local hospitals in the area.
• Experience or the ability to establish new connections.
• Excellent oral and written communication skills.
• Ability and willingness to travel.