Regional Director of Admissions and Marketing

Onsite in Cherry Hill, NJ, this full-time Regional Director of Admissions and Marketing role supports multiple assisted living community locations by aligning admissions, marketing, and referral partnerships around clear census goals. You’ll help centers stay proactive with bed availability, respond quickly to referral inquiries, and coordinate daily updates with interdisciplinary teams, ensuring families and partners have the information they need when it matters most.

Responsibilities

• Partner with each location’s Admissions and Marketing Directors to work toward census goals.
• Develop and maintain relationships that enable timely updates on bed availability, new products and services, and daily community needs, including daily collaboration with local hospitals and referral partners.
• Manage and respond to inquiries and referrals from hospitals, families, local agencies, national agencies, and community sources, including providing tours and assisting with the admissions process.
• Maintain awareness of bed availability at all times.
• Ensure prompt, accurate follow-up for incoming inquiries and referrals, including appropriate next steps.
• Demonstrate urgency tied to census and case mix for each center.
• Maintain an up-to-date database of existing and potential referral sources.
• Oversee the development and execution of a QMP (Quarterly Marketing Plan) for each center, and support adherence to the approved plan.
• Provide daily updates to each center’s interdisciplinary team, including changes in rooms, payor status, new admissions, re-admissions, hospitalizations, and discharges.
• Gather information for prospective admissions requiring Medicaid and coordinate with patients or patient representatives and the business office to collect necessary documentation.

Requirements

• Minimum 2 years of experience in a successful Admissions/Marketing role in a skilled nursing facility.
• Experience with Sub-Acute and Long Term Care buildings.
• Knowledge of principles and practices of primary medical and nursing care, including a working knowledge of sub-acute care and long term care needs.
• Basic understanding of interpersonal dynamics for leading and developing effective relationships within an interdisciplinary health care system.
• Familiarity with the Southern New Jersey and Philadelphia market.
• Professional, organized, and able to communicate effectively orally and in writing, including preparing and presenting educational material to external vendors and community referral sources using computers or electronic equipment.
• Superior verbal and written communication skills.
• Proven ability to work independently, stay self-motivated and goal-directed, and lead a high-performing sales and marketing team.
• Ability to maintain regular attendance and flexible work hours for public relations engagements.
• Ability to travel between assigned facilities and related market areas.
• Familiarity with PCC, Census Pro, Medicare, Medicaid, and HMO’s.
• Associate degree preferred.

Schedule and Job Details

• Job type: Full-time
• Schedule: 8 hour shift (flexible), Day shift, Monday to Friday
• Work location: Multiple locations
• Onsite: Cherry Hill, NJ

Technologies

• PCC
• Census Pro

Related Experience

• Healthcare Admissions: 2 years (Preferred)
• Sales: 2 years (Preferred)
• Marketing: 2 years (Preferred)
• Skilled Nursing Facility: 2 years (Preferred)