Regional Sales and Marketing Director

Park Vista Senior Housing Management, LLC offers a regional leadership role in Verona, Wisconsin that focuses on growth, collaboration, and making a meaningful impact in senior living communities across Dane County. You will work in a supportive environment that prioritizes professional development, work-life balance, and competitive benefits, while driving occupancy and ensuring consistent branding across sites. This position involves regular travel to community offices to coach teams and refine regional strategies.

Responsibilities

• Develop and execute regional sales and marketing plans designed to sustain optimal occupancy levels.
• Provide training and hands-on support to community directors to meet occupancy targets.
• Analyze market trends and translate insights into actionable growth strategies.
• Foster relationships with residents, families, referral sources, and local organizations to generate leads and boost visibility.
• Manage regional advertising campaigns, budgets, and events to maximize return on investment and exposure.
• Travel across the region to support communities on-site and evaluate marketing initiatives.
• Collaborate with executive directors and leadership teams to ensure cross-functional alignment.

Requirements

• Customer-Focused: An engaging ambassador for the company who enjoys building relationships and driving results.
• Detail-Oriented: Ensures plans are accurate, complete, and effective.
• Collaborative Leader: A strong communicator who thrives in team environments.
• Experienced Professional: 3–5 years of senior living marketing experience, including regional roles, with a bachelor’s degree in marketing, business, or a related field.
• Results-Driven: Demonstrates strong critical thinking, problem-solving, and decision-making skills.

Benefits

• Supportive Work Environment
• Professional Growth
• Competitive Benefits
• Work-Life Balance
• A Chance to Make a Difference

Compensation Package

• Base Wage: $60,000 - $65,000 annually, based on experience and education
• Commission: Competitive base salary plus an aggressive commission plan tied to move-in revenue and occupancy growth, with substantial earning potential for high-performing sales leaders

Additional Details

• Travel Requirements: Regular travel within the assigned region; a valid driver’s license and car insurance are required.
• Physical Demands: This role may involve standing, walking, bending, and lifting up to 50 pounds.