Marketing and Sales Director

Brookstone Estates of Effingham offers a growth-oriented environment with a strong benefits package and a culture centered on care. This onsite role in Effingham, IL leads the community marketing and sales program to maximize occupancy and revenue, builds referral networks, manages CRM, and delivers tailored tours across multiple channels while upholding our values of love, compassion, and dignity.

Location: Effingham, IL (onsite)

Responsibilities

• Directs the community marketing and sales program, applying creative, results-driven strategies to achieve optimal resident occupancy
• Builds and nurtures relationships with local professionals including physicians, senior centers, and home health providers to expand referral sources and collaboration opportunities
• Maintains a positive social media presence with engaging content that highlights our mission and core values of love, compassion, and dignity
• Oversees multiple marketing channels, including paid advertising, digital platforms, and traditional outreach to engage residents, staff, and stakeholders
• Develops and implements lead generation strategies to bridge marketing and sales
• Nurtures customer relationships and drives revenue through integrated marketing campaigns and sales outreach
• Aligns marketing efforts with sales activities to support overall business goals
• Delivers exceptional, tailored tours for prospective residents and their families, reflecting our commitment to compassionate, high-quality care
• Implements follow-up plans to nurture relationships and promptly address inquiries or concerns
• Manages the CRM system to maintain leads, track follow-ups, and optimize sales and marketing performance

Requirements

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Unlimited growth opportunities
• Medical, dental, and vision benefit packages available
• Work-life balance | Paid Time Off
• EAP & Maven family planning program
• 401(k) employer match biweekly
• Self-service payroll
• Daily pay options available
• 401(k) matching
• Employee assistance program
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance