Marketing Operations Specialist (Automation Specialist)
Activecampaign
APIs
Application Support
Business Systems
Campaign Management
CRM
Crm Platform
Crm Software
Cross-Functional
Data Integration
Digital Marketing
Email Marketing
Go Highlevel
Hubspot
Integration
Mailchimp
Mailjet
Marketing Automation
Marketing Operations
Marketing Technology
Project Management
Relationship Management
Webhooks
Workflow Automation
Zapier
Job Description
Victory Home Remodeling is seeking a hands-on Marketing Operations Specialist to design, implement, and maintain CRM workflows, marketing automations, and software integrations that accelerate customer acquisition and streamline operations. This onsite role in Holmdel, New Jersey centers on powering automation across marketing and operations, turning data into efficient, end-to-end processes that support growth and everyday business needs.
Responsibilities
- Design and sustain CRM workflows, marketing automations, customer journeys, and lead routing across multiple platforms.
- Develop customer journeys, lead routing, and business process automations using established rules.
- Identify opportunities to automate manual processes and improve operational efficiency.
- Understand system data flow to create seamless customer and employee experiences through automation.
- Execute assigned Marketing Operations projects from development through deployment.
- Build CRM automations, marketing workflows, customer journeys, software integrations, reports, dashboards, and platform configurations.
- Configure and optimize marketing technology platforms to support business objectives.
- Support production deployments and provide Hypercare following new implementations.
- Maintain and enhance existing automations, integrations, and business systems as needs evolve.
- Build and maintain integrations between CRM, marketing, communication, and operational platforms.
- Configure and troubleshoot API and webhook-based automations.
- Connect third-party platforms using APIs, webhooks, and low-code automation tools.
- Validate data movement, synchronization, and data integrity across multiple systems.
- Support new software implementations and platform integrations.
- Troubleshoot workflow failures, automation issues, integration errors, API and webhook issues, and platform configurations.
- Diagnose and resolve issues related to CRM systems, dialer platforms, lead routing, customer communications, and marketing automations.
- Perform root cause analysis for production issues and implement long-term solutions.
- Manage technical requests through the department's ticketing system.
- Maintain and support existing workflows, automations, integrations, and marketing technology platforms.
- Build operational reports, dashboards, and performance metrics; validate accuracy and automation performance.
- Create and maintain technical documentation, SOPs, workflow and integration guides, and troubleshooting resources.
- Keep documentation up to date for business rules, platform configurations, and system changes.
Requirements
- Bachelor's degree in MIS, CIS, Computer Science, Information Systems, Business Analytics, Data Analytics, or a related field.
- 0–2 years of experience in Marketing Operations, marketing automation, CRM administration, business systems, or similar MarTech environments; recent graduates are encouraged to apply.
- Experience building automations with workflow platforms such as Zapier, Make, n8n, or similar tools.
- Familiarity with building or improving CRM workflows, business processes, operational workflows, or customer journey automations.
- Familiarity with APIs, webhooks, and JSON for connecting systems and automating workflows.
- Experience troubleshooting workflow automations, system integrations, CRM platforms, or marketing technology platforms.
- Strong understanding of system data flows, CRM workflows, and business process automation.
- Analytical, organized, and solution-focused with a desire to learn new technologies.
- Excellent communication and collaboration skills; meticulous documentation habits.
- Ability to manage multiple projects in a fast-paced environment.
- Internships, certifications, portfolio projects, or hands-on experience with automation platforms are highly valued.
Technologies
- Zapier
- Make
- GoHighLevel
- HubSpot
- ActiveCampaign
- Mailchimp
- Mailjet
- APIs, webhooks, JSON
Platforms You’ll Work With
- Zapier
- Make
- GoHighLevel
- HubSpot
- ActiveCampaign
- Mailchimp and Mailjet
- CRM platforms
- SMS and email marketing platforms
- APIs and webhooks
Compensation & Benefits
- Salary: USD 50,000 - 60,000 per year, with eligibility for an annual end-of-year performance bonus.
- Health, dental, and vision insurance
- 401(k) retirement plan
- Health and wellness perks
- Team outings and company-sponsored events
- Travel opportunities
- High-energy, collaborative culture
- Annual company-paid end-of-year trip for you and your significant other
Who Should Apply
This role suits someone who enjoys solving problems with technology and is eager to learn. Whether coming from a full-time position, internship, co-op, certification, or personal projects, if automation, marketing technology, CRM systems, and better business processes excite you, this is a fit. Recent graduates are encouraged to apply.
Preferred Skills
- Experience with GoHighLevel, HubSpot, ActiveCampaign, Salesforce, or similar CRM and marketing automation platforms.
- Experience building email and SMS marketing campaigns, customer journeys, lead routing, and lifecycle automations.
- Experience with AI-powered workflow automation, AI agents, or AI-assisted business processes.
- Experience building operational reports, dashboards, and business analytics.
- Experience administering SaaS platforms and configuring business applications.
- Familiarity with business process mapping and workflow design.
- Experience working within a ticketing system or technical support environment.
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