The Marketing Technology Leader will oversee and evolve the organization’s marketing technology stack to enable marketing outcomes across primarily B2C initiatives, with some B2B support. The role acts as a subject matter expert and product owner across multiple platforms, partnering closely with marketing and technology teams to deliver strategy, integrations, performance improvements, and data governance.
Role Overview
As the Martech Capabilities Leader, you will lead strategy and execution for the martech ecosystem, including platform selection and implementation, performance optimization, and compliance with data privacy requirements. You will also translate business needs into actionable requirements and guide quality delivery through user acceptance testing and defect prioritization.
Responsibilities
- Partner with marketing and technology to develop and execute a comprehensive martech strategy aligned to overall marketing objectives, supporting both B2B and B2C marketing.
- Track marketing technology trends and advancements, and recommend continuous improvements focused on sales productivity, operational efficiency, and performance visibility.
- Lead selection, implementation, and management of marketing technology platforms and tools, ensuring integrations support seamless data flow across systems.
- Analyze and optimize marketing technology performance to improve campaign effectiveness and ROI.
- Serve as the SME for internal teams, helping teams capitalize data and technology, and providing training and support on marketing technology usage and best practices.
- Monitor and report on martech initiative performance, providing insights and improvement recommendations.
- Ensure compliance with data privacy regulations and best practices for data management, governing data quality across the martech ecosystem with line of business and technology partners.
- Gather, synthesize, and articulate business requirements while acting as product owner for multiple platforms and coordinating with technology and development teams on enhancements.
- Lead user acceptance testing with internal stakeholders, prioritizing defects and owning delivery of quality enhancements.
- Partner with vendors and systems integration partners to implement new platforms, manage releases, and build connectors.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- Financial industry experience is preferred, especially with strong B2C background, but not required.
- Minimum 5-7 years of proven enterprise experience leading and managing marketing technology roadmaps.
- Experience working in Product Owner capacities as needed with the team.
- Preferred experience leading or mentoring direct reports, with a strong passion for leadership.
Preferred Experience
- Martech stack strategy and management experience involving CRM (Salesforce), Marketing Automation (SFMC), CDP, and Web.
- Experience with vendor management and support for external releases or new technology rollouts.
Technologies
Location and Work Setting
- Dallas, TX (onsite)
- Permanent position based in Dallas, TX
- Fully onsite role in Dallas, TX
Compensation
The pay range for this position is $80.00 - $120.00/hr. Individual compensation will depend on factors including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other job-related considerations.
Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Benefits
- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan with Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave)
Application Deadline
This position is anticipated to close on Sep 15, 2026.
