Associate, Shopper Marketing & Field Activation — Grocery & Club Channels

Drive retailer-specific shopper marketing and field activation across Grocery and Club channels by coordinating digital shelf and in-store execution, tracking performance, and supporting planning through reporting.

Responsibilities

• Translate approved brand and customer plans into retailer-specific activities, timelines, and deliverables.
• Coordinate multiple programs across Grocery and Club retailers, keeping partners updated and work moving.
• Partner with Sales to support customer priorities and address execution needs.
• Adapt plans and priorities as retailer requests and business needs evolve.
• Coordinate retailer.com content updates and help maintain accurate, consistent product information and digital shelf standards.
• Support retail media and digital promotional programs with retailer, agency, and vendor partners.
• Track campaign timing, deliverables, and results; follow up on missing information and execution issues.
• Support the Senior Manager with performance reviews and opportunities to improve future programs.
• Help plan and execute demos, sampling, merchandising, and other shopper activations.
• Coordinate program materials, product needs, giveaways, vendor requirements, and proof of performance.
• Support shopper toolkits and repeatable processes that improve execution across retailers.
• Assist with broader marketing activities when business priorities require additional support.
• Maintain clear records of program activity, spending, timelines, and results.
• Track budgets within approved plans, including forecasts, invoices, and spending updates.
• Collect and organize tactic-level measures such as coupon redemption, impressions, reach, and new-to-brand activity.
• Prepare Excel reports and PowerPoint presentations covering what ran, what it cost, and what it achieved.
• Help compare tactics and vendors to support investment decisions and evaluate sales lift and ROI.

Requirements

• Approximately 3–5 years of relevant experience in shopper marketing, e-commerce, digital shelf, retail media, or CPG brand marketing (candidates with more or fewer years may be considered based on demonstrated experience).
• Experience executing marketing programs from planning through completion.
• Familiarity with retailer.com content, digital shelf practices, and retail media platforms including Walmart Connect, Instacart, Kroger, and Amazon Ads.
• Ability to organize performance data, maintain accurate records, and communicate insights.
• Working proficiency in Excel and PowerPoint.
• Strong project management skills, attention to detail, and consistent follow-through.
• Ability to collaborate with Sales, Marketing, agencies, vendors, and other partners without formal authority.
• Proactive problem-solving approach, including asking questions and moving work forward.
• Comfort working in a fast-moving environment where priorities and plans can change.
• Bachelor’s degree required.

Technologies

• Excel
• PowerPoint
• retailer.com
• Walmart Connect
• Instacart
• Kroger
• Amazon Ads

Helpful Experience

• Grocery or Club channel experience.
• Coordination of in-store demos, sampling, or merchandising programs.
• Experience working with brokers, distributors, agencies, or retail sales teams.
• Familiarity with the U.S. Hispanic consumer.
• Bilingual English/Spanish proficiency.

Success Looks Like

• Clear visibility into program activity, spending, and results while delivering dependable execution for Sales and retailer partners.
• Tracking and reporting that helps the team identify what works, improve programs, and make better investment decisions.

Working at LALA

• Join a collaborative marketing team that values initiative, integrity, and willingness to help.
• Receive direction and support while taking responsibility for deliverables and developing shopper marketing expertise.

Location and Work Requirements

• Dallas, TX (onsite).
• Tuesday–Thursday office attendance.
• Approximately 15–25% travel based on business needs.
• Regular office environment.
• Ability to lift up to 10 pounds.